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Archive for the ‘Reviews’ Category
The Long Tail: Why the Future of Business is Selling Less of More
Wired editor Chris Anderson champions the concept of the long tail in The Long Tail: Why the Future of Business is Selling Less of More–basically the digital age has ushered ...
Now, Discover Your Strengths: Using Your Strengths in a Faults-Oriented World
About six months ago, I started a book with the intention of reviewing it here. Today, I finish that journey. That’s not, however, a shot at the quality of the ...
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Marketing guru Seth Godin offers a little book (seriously, it’s only 76 pages) that tells you when to quit. The Dip is all about quitting what doesn’t work and sticking ...
The Blogging Church: Sharing the Story of Your Church Through Blogs
Brian Bailey and Terry Storch have put together a book that’s near and dear to our hearts. It lays out the why and the how of church blogging. We’re big ...
Design Matters: Creating Powerful Imagery for Worship
For anyone involved in the world of church design, marketing and branding (whether new or a seasoned pro), I’d like to recommend a book for you to check out called ...
Look Mom, I’m Chasing Lions
I just finished reading one of the most refreshing books I’ve read in awhile. It was also one of the easiest books I’ve read lately. These two reasons alone should ...
Good to Great
Can a good company become a great company? And if so, how? That’s the premise of Jim Collins’ Good to Great, and he answers that question with five years worth ...
On Earth As It Is In Advertising
Sam Van Eman reminds us why so many people agree that church marketing sucks in his book On Earth As It Is In Advertising: Moving from Commercial Hype to Gospel ...
The Purpose-Driven Church
I’ve had The Purpose-Driven Church sitting on my shelf for almost two years. It’s one of those books that you should eventually read for a site like this, but I ...
Stories of Emergence
You’ve probably heard about the emergent church movement. It’s a collective of ideas that loosely fall under the postmodern label and draw nods or scowls, depending on the crowd (Brian ...
Velvet Elvis: Repainting the Christian Faith
“The thought of the word church and the word marketing in the same sentence makes me sick.” That’s from page 99 of Rob Bell’s Velvet Elvis: Repainting the Christian Faith. So ...
The Multi-Site Church Revolution
The brick and mortar church building on the corner is not a concept you’ll find in the Bible—and the concept’s days may be numbered. Or at least no longer ubiquitous. ...
A Whole New Mind
If you’re reading CMS, you’re proving your interest in how your church can impact your community–and probably also how culture is impacting your church. With that in mind, I highly recommend ...
Hug Your Customers by Jack Mitchell
Does your church hug your visitors? Well, not actually physically hug your visitors—that’s fraught with touch-feely vibes and is going way too far over that safe church line—but does your ...
Naked Conversations
When Robert Scoble and Shel Israel sat down to write a book on blogging, they started with a blog. They posted chapters of the book online as they wrote them ...
