Archive for the ‘Promotion’ Category

promotion Article
February 26, 2008

Starbucks’ 3-Hour Downtime

From 5:30-8:30 this evening, there’s going to be trouble. Feet will tap, heads will ache and sweat will trickle down restless foreheads. Starbucks is closing. 6 weeks ago, Howard Schultz took ...

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promotion Article
February 20, 2008

The 30-Day Sex Challenge

Here’s an interesting tidbit about a church campaign to promote, well, sexuality and um, effective sexual habits. (And their current series, of course.) Here’s the skinny: Married couples: Have sex daily ...

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promotion Article
November 12, 2007

Lessons In Not Sucking: Cheap Marketing Ideas for Church Planters

This is part four in a series on Lessons In Not Sucking. Today we discuss cheap marketing ideas for church planters. Having been a church planter myself, I understand the ...

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promotion Article
November 9, 2007

Lessons In Not Sucking: Common Communication Mistakes

This is part three in a series on Lessons In Not Sucking. Today we discuss common communication mistakes. Here are some choice mistakes I believe get in the way of ...

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promotion Article
April 12, 2006

How to Generate Grassroots Buzz

A few months ago, you may have found yourself pondering the veracity of a PC game called “Mega Church” for sale on Amazon. It was a parody; I created it ...

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promotion Article
April 3, 2006

No One Reads Your Church Brochure

Marketing guru Seth Godin recently talked about brochures and said the one thing no marketer wants to hear: Nobody reads brochures. I didn’t say it wasn’t important. I just said it ...

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examples Article
September 1, 2005

Free Gas for First Time Church Visitors

With gas approaching $3 per gallon (I just paid $2.99 in St. Paul, Minn.) Clearview Community Church in Sioux City, Iowa is offering free gas to get visitors in the ...

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promotion Article
August 9, 2005

Reasons to Use Direct Mail

The church marketing company FaithSpan has a newly redesigned web site and is offering a new section of How-To PDFs. One of the best is 9 Reasons to use Direct ...

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promotion Article
May 26, 2005

Street Teams for the Church

Stephen Brewster of Calvary Christian Center in Ormond Beach, Fla. e-mailed us about the promotional teams their churches uses to get the word out. The voluntary “street teams” are given cards, ...

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examples Article
January 14, 2005

Go to Church, Win a Hummer

A Tampa Bay church is giving away a 2003 H2 Hummer. People had a chance to register during 2004 at The River at Tampa Bay Church and those eligible included ...

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promotion Article
January 11, 2005

Think Different: The God Pod

What if the church explored the same cross-promotional efforts as U2, arguably the biggest rock band in the world? You might come up with the God Pod. Yes, it’s a tongue-in-cheek ...

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promotion Article
November 23, 2004

Lessons from U2

Anyone who reads my personal blog or has had contact with me in the past month probably knows that I’ve been obsessing about the release of How to Dismantle an ...

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examples Article
November 18, 2004

Church Sucks Flyer

We got an e-mail the other day about a fun church marketing story. Ryan Haack is involved in planting a new church in Madison, Wisc., the Journey, which will open ...

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promotion Article
November 2, 2004

Spreading the Word about Porn

The New York Times covers XXXchurch.com in an article summarizing the anti-pornography ministry. Their marketing tactics include the slogan “the #1 Christian porn site” and a van covered with the ...

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promotion Article
October 5, 2004

Guerrilla Church Marketing

A million dollar advertising blitz may work for the corporate giants, but that’s usually a joke in the church. Rather than trying to spend more, churches should be smarter. Jay ...

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