Brad Abare

Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it.

Brad Abare's Posts:

brand-identity Article
May 11, 2005

The Crowds Want In

There is certainly no shortage of conversations on the topic of community, particularly how it relates to the health and vitality of a church. Without a doubt, this concept of ...

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philosophy Article
April 24, 2005

Barbara Boxer on Being Authentic

If you’ve been a part of the Church Marketing Sucks conversation for any amount of time, you know a basic tenet of good marketing philosophy comes down to churches being ...

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church-business Article
April 19, 2005

Pastoral Director of Design & Marketing

For quite some time now I’ve been thinking a lot about the future of the church in terms of the makeup of its staff and personnel. More specifically, I’d like ...

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brand-identity Article
April 17, 2005

Personality Driven Church

Reflecting on many of the churches I have visited and/or have been made aware of over the years, I am curiously cognizant of how many are recognized by the name ...

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first-impressions-beyond Article
April 3, 2005

The Week After Easter

My fears were confirmed this week when I went to church. Just seven days ago, I was enthralled in the excitement of a spectacular Easter celebration service. The choir was lively, ...

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first-impressions-beyond Article
March 28, 2005

He Is Risen, Now What?

With the Easter weekend behind us, many pastors will be taking today off (some for the whole week) as a well-deserved break from the intensity of all things Easter. In ...

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interviews Article
March 19, 2005

A Few Good Pastors

Earlier this year, I got an email from Pastor Robin Bailey, a Church Marketing Sucks participator and big fan of churches that get communication and marketing right. (You may remember ...

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church-business Article
March 12, 2005

Outsourcing the Drive-Thru?

Listening to the news today (I love talk radio), I learn that McDonald’s is re-thinking their approach to the drive-thru. Instead of having orders radioed a few feet ahead to ...

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news-updates Article
March 1, 2005

Church Marketing Sucks Provides Alternative Address

Today we sent our second press release announcing an alternate address, ChurchMarketingStinks.com. It’s an effort to serve Christian publications that have a policy against printing controversial language (you can also ...

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evangelism-outreach Article
February 4, 2005

Homeless Man, Here’s A Home

Danny Westneat of The Seattle Times wrote an article earlier this week about “tent city,” a traveling collection of up to 30 homeless men who plant themselves in church parking ...

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public-relations Article
January 31, 2005

Time’s 25 Most Influential Evangelicals in America

This week’s issue (February 7) of Time magazine featured the cover story “The 25 Most Influential Evangelicals in America”. Considering the Time team were measuring influence politically, I think they ...

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brand-identity Article
January 5, 2005

AdAge’s 2004 Marketer of the Year

Last month, Advertising Age dubbed McDonald’s “Marketer of the Year.” Recent winners have included Apple and Target. Although this is the first time McDonald’s has won the award since Advertising ...

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first-impressions-beyond Article
December 9, 2004

Meet Matt: He Keeps Bringing Me Back

About every other week, for the past few months, I’ve been going to the same restaurant before heading to an evening class after work. The restaurant is one of those ...

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news-updates Article
November 29, 2004

Our Very First Press Release

Today we sent our first press release to nearly 300 news and media contacts all around the country. We appreciate the many people who have linked to us and spread ...

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philosophy Article

Think Young(er)

In the December 2004 issue of Fast Company magazine, staff writer Ryan Underwood does a “Fast Talk” with Zean Nielsen, director of marketing for Bang & Olufsen America, the way-too-expensive ...

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