Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it.
There is certainly no shortage of conversations on the topic of community, particularly how it relates to the health and vitality of a church. Without a doubt, this concept of ...
If you’ve been a part of the Church Marketing Sucks conversation for any amount of time, you know a basic tenet of good marketing philosophy comes down to churches being ...
For quite some time now I’ve been thinking a lot about the future of the church in terms of the makeup of its staff and personnel. More specifically, I’d like ...
Reflecting on many of the churches I have visited and/or have been made aware of over the years, I am curiously cognizant of how many are recognized by the name ...
My fears were confirmed this week when I went to church.
Just seven days ago, I was enthralled in the excitement of a spectacular Easter celebration service. The choir was lively, ...
With the Easter weekend behind us, many pastors will be taking today off (some for the whole week) as a well-deserved break from the intensity of all things Easter. In ...
Earlier this year, I got an email from Pastor Robin Bailey, a Church Marketing Sucks participator and big fan of churches that get communication and marketing right. (You may remember ...
Listening to the news today (I love talk radio), I learn that McDonald’s is re-thinking their approach to the drive-thru. Instead of having orders radioed a few feet ahead to ...
Today we sent our second press release announcing an alternate address, ChurchMarketingStinks.com. It’s an effort to serve Christian publications that have a policy against printing controversial language (you can also ...
Danny Westneat of The Seattle Times wrote an article earlier this week about “tent city,” a traveling collection of up to 30 homeless men who plant themselves in church parking ...
This week’s issue (February 7) of Time magazine featured the cover story “The 25 Most Influential Evangelicals in America”. Considering the Time team were measuring influence politically, I think they ...
Last month, Advertising Age dubbed McDonald’s “Marketer of the Year.” Recent winners have included Apple and Target. Although this is the first time McDonald’s has won the award since Advertising ...
About every other week, for the past few months, I’ve been going to the same restaurant before heading to an evening class after work. The restaurant is one of those ...
Today we sent our first press release to nearly 300 news and media contacts all around the country. We appreciate the many people who have linked to us and spread ...
In the December 2004 issue of Fast Company magazine, staff writer Ryan Underwood does a “Fast Talk” with Zean Nielsen, director of marketing for Bang & Olufsen America, the way-too-expensive ...