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The Long Tail: Why the Future of Business is Selling Less of More
Wired editor Chris Anderson champions the concept of the long tail in The Long Tail: Why the Future of Business is Selling Less of More–basically the digital age has ushered ...
Elementary Marketing
This week in the Church Marketing Lab discussions, user ‘rawar777’ has an interesting church marketing question that doesn’t get much attention. They ask: “I am trying to get in the mindset ...
Church Marketing Lab: From Blog Headers to Flying Children
Here’s what’s new in the Church Marketing Lab this week: The Therst blog is getting new headers ready.…
I-35W Bridge Collapse: A Church Marketing Perspective
You’ve surely heard by now, that the I-35W bridge over the Mississippi River in Minneapolis collapsed yesterday, killing at least four, injuring 79 and at least eight more are still ...
Job Lab & Freelance Lab Roundup
This week our poll covers the Job Lab and Freelance Lab. Make sure to weigh in on the right side of your computer screen, and check below for the latest ...
Welcome to the Internet Poll Results
Last week we asked if your church utilizes any web 2.0 technologies. Here are the results: The good news is that the most used technology is social networking. Networking socially is ...
Building A Network
Call it church marketing if you want, but Southeast Christian in Louisville, Ky. (my own church) is taking a unique approach to reaching the community. Kyle Idleman has taken a three-part ...
Church Marketing Lab: T-Shirts, Car Shows and Beyond
As the weather heats up, there’s no better place to go than the beach. Or the pool. Or if neither of those are an option–the Church Marketing Lab! We’ve got ...
Church YouTube Contest
A few days ago we talked about online church video. We encouraged everyone to embrace the phenomenon of online video and harness its power. One church in Boston is doing ...
Top 20 Church Logos
Church Relevance has compiled a list of the top 20 church logos. According to Kent Schaffer, blogger and co-owner of Bombay Creative, a good logo is: Distinctive. Memorable. And timeless. It is ...
Three Years Poll Results
A few weeks ago, we broke a new record in low responses by polling you about what polls you liked best. This week, we challenged that by asking you another ...
Cheap, Fast and Good?
In the Church Marketing Lab, ‘shawncampbell’ asks the following question: The concept is simple–There are three choices for any project: budget, timeline, and quality, but only two can be a priority. ...
Embracing Online Video
According to comScore, 75% of Internet users watched online video in May 2007, averaging 158 minutes per viewer. Nearly 8.4 billion videos were streamed online in the month of May. ...
Church Marketing Lab: Barbecues and Coffee Shops
This week in the Church Marketing Lab, we did what we do best. Help change the world. Here’s some samples of how we saw that working this week: Here’s a sermon ...
Grow Your Church By Asking People to Leave
Craig Groeschel at LifeChurch.tv has an interesting series of blog posts on getting people to leave your church. It seems completely counter-intuitive, but it makes sense. If people aren’t moving ...
New Church Location Poll Results
For the first time at CMS, we decided to take our poll head to head with another poll. Last month, we asked the question, “Where should a new church meet?” ...
Job Lab & Freelance Lab Roundup
Our Job Lab and Freelance Lab are still going strong, and we wanted to make sure all you churches and communicators are effectively connecting, so here’s a reminder and a ...