Your church logo is perhaps the most visible and recognizable component of your church. If your brand could be summed up in a single element, it’d be your logo.
So what do you do if your logo sucks?
Yuck. Now what?
Get a New Logo
The simple answer is to hire a designer and get a new logo. Duh.
For some churches, that’s the obvious answer. Done.
For the rest of us, it’s not that simple.
Church Logo Excuses
A lot of churches don’t have the budget.
Or we’ll have a hard time convincing senior leaders to spend the budget.
Or our brand isn’t fleshed out, so before we do a logo we need to tackle our branding, but that involves reevaluating more than we want to think about right now… Ugh.
So most churches have tight budgets, uninterested leadership, and brand complications.
In short, when it comes to getting a better logo, most churches have excuses.
Free Resource for Getting a New Church Logo
We’ve got some church logo tips that can help. We’ll explore:
- How to address and get past those excuses.
- Why a cheap church logo isn’t worth the hassle: You get what you pay for.
- How to make a bad logo work until you’re ready for a new one.
- How to transition to a new church logo.
Grab a copy of our free church logo resource: What to Do If Your Church Logo Sucks.
More:
A timeless branding tip is to focus on simple and consistent design. A branding style guide is also a helpful tool.
For even more help, our Courageous Storytellers membership site offers resources just like this. This month we’re focused on church branding resources, so if you need help with more than your logo, we’ve got your back.
Learn more about Courageous Storytellers to get more easily digestible and super-practical resources.
