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Scott Magdalein

Scott Magdalein is the founder of TrainedUp, a simple online training platform used by ministries and teams of all sizes to develop leaders, train volunteers, teach the Bible and equip believers. Connect with Scott on Twitter.
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5 Responses to “Brands Are Bigger Than Logos”

  • Chad Wright
    April 7, 2008

    I actually had to stop and think what Lifechurch’s logo looked like. And yet it’s a church I interact with almost every day in some way, all because of their brand.

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  • Terrace Crawford
    April 7, 2008

    I so agree, Scott. LifeChurch (by name alone) is more recognizable than their logo.

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  • Benjamin Pfohl
    May 8, 2008

    I foget where I read this (meaning not my original thought) but I believe that a brand is the distance between what is promised and what is delivered. I always relate it back to the vision (promise) of our church. Poor vision = poor brand.

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  • Rick Baker
    October 5, 2011

    Agreed with one caviat. We are the firm that created the logo for Elevation and I can tell you that there is a lot of intention behind the design you see there. Just make sure that you don’t forget about the segment of your target audience that knows nothing about you and will make a decision in the moment if they are curious to know more about you based on what they see and read about you. If I was a non-Christian for example, I might see the logo and see that there is not a lot about it that actually communicates who they are. In fact, if I have a negative feeling about large churches, especially the ones on TV, I might disqualify their brand solely on .tv suffix. Something to think about…

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Brand & Identity