How would you tell someone about Christmas in thirty seconds or less? The Churches Advertising Network in England looked to solve exactly that problem.
They asked people to make their own 30-second radio ads telling the Christmas story. The submitted winners are good, but not great.
The real gold comes in their bus shelter nativity (pictured right) and the radio ads that the CAN themselves designed.
Campaigns like this are glimmers of hope in a world of church marketing that sucks. It’s not a repackaging of something some other church has done. It’s not cheesy. It’s not a pun on a secular concept. It’s creative people using their natural talent to tell a story in an innovative way, and that is great church marketing.
James
December 9, 2008
This was my effort in the competition!
http://www.whychristmas.com/blog/news/2008/11/06/churches-advertising-network-competition/
Didn’t win :(
My fav was the ‘special commendation’ by the vicar.
seanPdesign
December 9, 2008
wouldn’t good enough for peer review. :-P
Kennedy Fraser
December 11, 2008
The group I am a member of has produced quite a lot of work in this space. Here is a spot, based on the UK Marks and Spencer’s food Ads
http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3
Audiopot is a good place to get creative audio for churches. see http://www.audiopot.org.
More about GRF: http://www.grf.org.uk
The BBC did a feature on us (for our 60th anniversary)
news.bbc.co.uk/1/hi/scotland/glasgow_and_west/7731350.stm
Kennedy
Kennedy Fraser
December 14, 2008
Also have a look at paperless christmas
http://www.paperlesschristmas.com
Steven Carr
October 18, 2009
Why is the Holy Family waiting for a bus when they got all that gold?
Can’t they afford a taxi?