A recent article looks at mega churches and asks why they’re growing. Is it God, as most of the churches would say, or is it marketing, like the academics say? While the article never gives much of an answer, it does spend most of the time looking at mega church marketing efforts.
Too bad the article never suggests that marketing could be one of any number of tools God could use to grow the church.
Time Being | Rick Vug's Blog
July 29, 2005
Mega Churches and Marketing: A Meandering Discussion on the Commodification of Christianity
I’ve always had a problem with the dichotomy of a church being a body of believers as well as an institution. To myself, the heart of any church is the congregation, not the programs offered or the image portrayed.
Lately, I have been reading more …
Eliot Landrum
August 1, 2005
Or is it the inspirational-style messages?