Archive for January 2005

church-business Article
January 14, 2005

Charging for Church

English cathedrals are reinstating admission charges to overcome lost donations since 9/11. While raising prices in an economic downturn is fairly typical, that doesn’t always mean it’s successful (eBay tried ...

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examples Article
January 13, 2005

Never Gonna Be As Big As This Jesus

The Beatles can step aside thanks to the 62-foot, $250,000 Jesus statue erected by the Solid Rock Church of Monroe, Ohio. The sculpture towers over the church and nearby interstate ...

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demographicsresearch Article
January 13, 2005

Church of England Grows–Sort of

The Church of England released new numbers showing a 1% increase in church service attendance in 2003 over the previous year, a small but significant change to the recent declines. The ...

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promotion Article
January 11, 2005

Think Different: The God Pod

What if the church explored the same cross-promotional efforts as U2, arguably the biggest rock band in the world? You might come up with the God Pod. Yes, it’s a tongue-in-cheek ...

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the-christian-walk Article
January 6, 2005

Behavioral Marketing

I was reading a post titled “News from Australia” on Seth Godin’s blog (author of the marketing books Purple Cow and Free Prize Inside) a few days ago. The second ...

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first-impressions-beyond Article
January 6, 2005

We All Drink From the Same Cup?

For the past several years I’ve attended an Episcopalian church where communion is served from a single cup (actually two, one for each side of the congregation). This always prompts ...

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brand-identity Article
January 5, 2005

AdAge’s 2004 Marketer of the Year

Last month, Advertising Age dubbed McDonald’s “Marketer of the Year.” Recent winners have included Apple and Target. Although this is the first time McDonald’s has won the award since Advertising ...

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the-christian-walk Article
January 4, 2005

The Church Responds to Tsunami

In the wake of what has to be one of the worst national disasters in recent history*, the world is mobilizing with relief efforts for the tsunami victims. Despite early ...

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examples Article
January 3, 2005

Churches Speak Out Against Violence

White crosses littered the yard of Highland Baptist Church last month in a stark statement against violence. One cross stood for each of the 68 homicide victims in Lousville, Ohio ...

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