The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for 2004
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Emergent Church Marketing Sucks, Too!
Reimagining Spiritual Formation isn’t exactly a title that makes you sit up and pay attention. But the subtitle should get you: “A week in the life of an experimental church.” ...
Is Marketing In the Bible?
For all of the wisdom in the book of Proverbs, the word “marketing” is not found. Furthermore, a key word search through 18 different Bible translations returns just one finding ...
Church Kitchen Meth Lab
A meth lab was found in the kitchen of a rural North Dakota church last week. Thankfully it’s not the latest youth group outreach event. “I’d prefer that our kitchen ...
What’s in a Name?
Everything. The church should know that. Yet again and again you’ll see churches with baffling names, either for the entire church or for programs or titles. You might think I ...
Lessons from Apple & Victoria’s Secret
When you walk into a retail store everything has a purpose. Someone thought about every design element, from the racks, to the lighting, to the location of the cash register. ...
Think Yellow
Advertising in the yellow pages continues to be a worthwhile medium despite the growing strength of search engine sophistication. According to The Kelsey Group, small- and medium-size businesses spend 46% ...
Ad Slogans Lost in Translation
“It takes a sexually aroused man to make a chicken affectionate.” – Purdue Farms“Pepsi brings your ancestors back from the grave.” – Pepsi“Suffer from diarrhea.” – Coors These are just ...
God Can’t Come to the Phone Right Now
In 55% of Protestant churches a human does not answer the phone. In 19% of Protestant churches the phone goes unanswered, either by a person or a machine. Ouch. If someone calls ...
It’s Your Church, Now Act Like It
The building where I work is two miles from the heart of downtown Los Angeles, and from the windows in my office, I can see the entire city skyline. This ...
Church Signs Made Easy
Now you can generate your own staple of americana with the online Church Sign Generator. The site even offers photos of the real thing with such witty, crowd-drawing sayings as ...
The Church of SpongeBob
SpongeBob Squarepants, a cartoon sponge who lives under the sea, has his own church. More than 700 SpongeBob fans gather for services in New York, California and Texas. The church ...
George Barna and the Fat Man
In a recent interview with church research guru George Barna, staff writer for Pentecostal Evangel, Isaac Olivarez, asks a handful of boring questions that probably engaged the senses of Barna ...
Establishing a Visitor Philosophy
I love well-written pieces. The article by Michael V. Copeland, in the July issue of Business 2.0 titled “Best Buy’s Selling Machine,” is one of the best company write-ups I’ve ...
