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Archive for the ‘Promotion’ Category
Starbucks’ 3-Hour Downtime
From 5:30-8:30 this evening, there’s going to be trouble. Feet will tap, heads will ache and sweat will trickle down restless foreheads. Starbucks is closing. 6 weeks ago, Howard Schultz took ...
The 30-Day Sex Challenge
Here’s an interesting tidbit about a church campaign to promote, well, sexuality and um, effective sexual habits. (And their current series, of course.) Here’s the skinny: Married couples: Have sex daily ...
Lessons In Not Sucking: Cheap Marketing Ideas for Church Planters
This is part four in a series on Lessons In Not Sucking. Today we discuss cheap marketing ideas for church planters. Having been a church planter myself, I understand the ...
Lessons In Not Sucking: Common Communication Mistakes
This is part three in a series on Lessons In Not Sucking. Today we discuss common communication mistakes. Here are some choice mistakes I believe get in the way of ...
How to Generate Grassroots Buzz
A few months ago, you may have found yourself pondering the veracity of a PC game called “Mega Church” for sale on Amazon. It was a parody; I created it ...
No One Reads Your Church Brochure
Marketing guru Seth Godin recently talked about brochures and said the one thing no marketer wants to hear: Nobody reads brochures. I didn’t say it wasn’t important. I just said it ...
Free Gas for First Time Church Visitors
With gas approaching $3 per gallon (I just paid $2.99 in St. Paul, Minn.) Clearview Community Church in Sioux City, Iowa is offering free gas to get visitors in the ...
Reasons to Use Direct Mail
The church marketing company FaithSpan has a newly redesigned web site and is offering a new section of How-To PDFs. One of the best is 9 Reasons to use Direct ...
Street Teams for the Church
Stephen Brewster of Calvary Christian Center in Ormond Beach, Fla. e-mailed us about the promotional teams their churches uses to get the word out. The voluntary “street teams” are given cards, ...
Go to Church, Win a Hummer
A Tampa Bay church is giving away a 2003 H2 Hummer. People had a chance to register during 2004 at The River at Tampa Bay Church and those eligible included ...
Think Different: The God Pod
What if the church explored the same cross-promotional efforts as U2, arguably the biggest rock band in the world? You might come up with the God Pod. Yes, it’s a tongue-in-cheek ...
Lessons from U2
Anyone who reads my personal blog or has had contact with me in the past month probably knows that I’ve been obsessing about the release of How to Dismantle an ...
Church Sucks Flyer
We got an e-mail the other day about a fun church marketing story. Ryan Haack is involved in planting a new church in Madison, Wisc., the Journey, which will open ...
Spreading the Word about Porn
The New York Times covers XXXchurch.com in an article summarizing the anti-pornography ministry. Their marketing tactics include the slogan “the #1 Christian porn site” and a van covered with the ...
Guerrilla Church Marketing
A million dollar advertising blitz may work for the corporate giants, but that’s usually a joke in the church. Rather than trying to spend more, churches should be smarter. Jay ...
