Street Teams for the Church

May 26, 2005 by

Stephen Brewster of Calvary Christian Center in Ormond Beach, Fla. e-mailed us about the promotional teams their churches uses to get the word out.

The voluntary “street teams” are given cards, posters, flyers, yard signs or whatever collateral they’re using that particular month to promote their church and the promotional team hits the streets, plastering the info in the local community. Restaurants, gas stations, gyms, community centers, where ever people gather (posted with permission, of course).

It’s the same street team approach many bands use to get the word out about a new album or a concert tour. And it seems like it could be even more effective with a church as your street team develops relationships by being out in the community.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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6 Responses to “Street Teams for the Church”

  • Robert Lyons
    May 26, 2005

    We have been thinking about doing this very thing at my church, but more in terms of evangelism. I think that this is a very personal approach to ministry and innovative in that there are very few churches that take this approach. I can even go as far to say that there are no churches in my area that take this approach until they are having some type of “event” at their church, but should not every service be as important! This gives me another agenda item for our next exec. board meeting!

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  • luke mysse
    May 26, 2005

    Revolution church in Long Beach CA has taken the street team concept to a new level. They have a Toyota Scion with full graphic wrap that they take out and do community events with…including hand out lots of free water (with custom labels that match the car graphics) you can see more on their website.

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  • Street Teams

    The blog aptly titled Church Marketing Sucks shows some incredible “Street Team” efforts that are going on around the US. T…

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  • Knowledge Lab
    June 16, 2005

    Church Street Teams

    Having info cards and flyers is one thing—getting them in the hands and in front of the eyeballs of potential visitors is another. Calvary Christian Center in Ormond Beach, Fla. has been utilizing promotional street teams to spread the word…

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  • Reni
    September 12, 2005

    I like this approach, but to buttress to an earlier comment. Our church is located in an “closed” community in which the local government is somewhat rules-regulated. We cannot go to knocking on doors with unsolicited messages without prior notification. I guess, some homeowners have made complaints in the past, so that presents a problem.
    Also, I live in New Jersey, which one of the most bluest states in the union. People are resistant to religion here, especially evangelicals. I don’t know if this has been address in previous posts, but being in a very pluralistic population does present unique challenges. I know for certain that we cannot use methodologies from the Bible Belt here, for the most part, it won’t work. The traditional evangelistic approach of damning folks to hell, if they don’t repent and repent now, when they are content without fire insurance, is a true waste of time. And this is the fight that I’m currently having with my pastor, who cleaves onto his traditional Southern Baptist idealistic ways. I’m telling you, it is an uphill battle…does anyone have any suggestions?

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  • Patrick Fore
    March 1, 2006

    Just reading through the forums, and i saw this post. We just printed 5,000 club cards to be handed out and passed out in the Greater Grand Rapids, Michigan areea. I was curious how you passed them out, where you passed them out, etc. Did you run into road blocks, hang ups, resistance?

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