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Archive for the ‘Advertising’ Category
Christian Advertising at the Super Bowl: Subtle & Controversial
The commercials are by far my favorite part of the Super Bowl. The last couple of years have been pretty mediocre in terms of the million dollar ads, but I’m ...
Losing Your Message but Gaining Publicity
Just before Christmas, a church in New Zealand launched a new billboard that received extensive coverage from news outlets and blogs around the world. The church was aiming to leverage the ...
Catholics Come Home: The Role of Denominations
It looks like the Catholic church is ramping up their “Catholics Come Home” campaign. The LA Times reported that the diocese of Sacramento is “preparing to air several thousand prime-time ...
Is Advertising a Silly Place to Spend?
Thousand of churches in Australia are about to embark in “Christianity’s largest ever Australian advertising push.” But one lecturer in consumer behavior and advertising says that this money is being spent ...
I am a Christian
The various “I am/We are [fill in your denomination]” ad campaigns that we mentioned last week (Southern Baptist, Foursquare, Episcopal) got me thinking: Who cares? I understand denominations needing to differentiate ...
You Can’t Advertise Problems Away: Ad Campaigns of the Mainline Denominations
U.S. News & World Report covers the shrinking mainline denominations and their desperate attempts to re-brand. It’s pretty much the same story we’ve heard for a while now, but a ...
Terry O’Reilly on Selling God
Recently, the Canada Broadcasting Company published an episode of The Age of Persuasion entitled “Selling God.” Of course, this is a natural fit for us. Terry O’Reilly takes a look at ...
Less Advertising, More People
Granger Community Church has realized they can reach more people with less advertising. Executive pastor Tim Stevens explains. Every month they used to mail out thousands of postcards to their ...
2008: The Year in Ads
It’s that time of year–2008 roundup lists are everywhere. All year, we get articles like Seven Ways to Turbocharge Your Productivity Output Efficiency and Twelve Optimized Brand-Solution Strategies. But for ...
Church Marketing: Denied
MarketingWeek recently covered a church in Belfast who had an ad pulled for being too offensive. The Advertising Standards Authority has banned a regional press advert from the Sandown Free Presbyterian ...
Atheists Marketing Billboard
We’ve talked about billboards a lot. No, really. A lot. But here’s a little something different. Coming to you courtesy of DJ Chuang’s Twitter, here’s sort of the opposite of a ...
Can Jesus Christ Become a Superstar Again?
Those are the words of Marie Claire as they look at dwindling numbers of Christians in Australia. Where do they turn to answer this question? Oh yeah, the marketers! They asked ...
When People Avoid Your Advertising
Here’s a pretty great quote from Cammie Dunaway, the vice president of sales and marketing for Nintendo of America in an interview by the Wall Street Journal concerning the Wii ...
Sunday, Sunday, Sunday!
The Stuff Christians Like blog has been around since January. Unfortunately, I just found out about it today. Prodigal John explains how Christians like myriad things, such as: not knowing ...
Christmas Rap
Just before the Christmas break, Robin Stansbury from the Hartford Courant called me about a story she was doing on Rev. Bill Keane of First Baptist Church, Branford, Conn. Keane ...
