The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Kevin D. Hendricks's Posts:
Branding Won’t Save You
Wired recently ran the article “The Decline of Branding”, which has interesting applications considering our recent discussions on church branding. Essentially, the article argues that branding as an insurance policy for ...
Spreading the Word about Porn
The New York Times covers XXXchurch.com in an article summarizing the anti-pornography ministry. Their marketing tactics include the slogan “the #1 Christian porn site” and a van covered with the ...
Green Steeples
St. Mark’s Presbyterian Church in New Port Beach, Calif. is finishing a new construction project and trying to get their church classified with the U.S. Green Building Council. “It’s a ...
The Brand of Christianity
“What does the brand of Christianity stand for in America and what should it stand for? I think the religious right has captured the brand, so when a person hears ...
Industry Insider on Church Branding
Chris Busch, who apparently wishes he owned our domain name (thanks!), gives some helpful general insight to the topic of church branding. Busch works for BMC Advertising, a company that ...
Creating a Church Brand
The Church Report offers suggestions and tips for creating a church brand. Important lessons include: Make sure any brand fits with your church’s vision and mission statement. Branding only works for ...
Marketing Happens
“To some degree all that marketing means is communication. If we’re communicating in public, I suppose that could be called marketing. Is it being done intentionally, or accidentally, wisely or ...
Marketing is Secondary
“I don’t think we should try to improve our marketing until we first go back and look at our message, our content and our people.” -Brian McLaren (see our interview) Marketing ...
Faith-Based Election
With the election only a few weeks away, many churches are struggling with the issue of how they can take part in the political debate. The fact is that as ...
I’m Sure She Had the Breast Intentions
Sometimes choosing the right word can be so important, as Dawn Eden points out in her aptly titled blog entry (which we’re so conveniently borrowing). Dawn points to a cringe-worthy ...
Purpose Driven Business
Business leaders are taking advice from Rick Warren, pastor of Saddleback Church and author of The Purpose Driven Life. Of course it’s his earlier book, The Purpose Driven Church that ...
A Generous Orthodoxy
Christianity today is incredibly fragmented, with Baptists and Lutherans and Presbyterians and Methodists and Pentecostals and Catholics and every other group. Some are liberal, some are conservative, and we just ...
A Conversation with Brian McLaren
I had a conversation with author and pastor Brian McLaren about his latest book, A Generous Orthodoxy (see our review). We dove headlong into some controversial issues (which is pretty ...
Sharpen Your Writing
Writing can be the overlooked component that makes a church newsletter the talk of the atrium or fodder for the recycling bin. Whether you’re writing a monthly letter to the ...
Guerrilla Church Marketing
A million dollar advertising blitz may work for the corporate giants, but that’s usually a joke in the church. Rather than trying to spend more, churches should be smarter. Jay ...
