Marketing Happens

October 25, 2004 by

“To some degree all that marketing means is communication. If we’re communicating in public, I suppose that could be called marketing. Is it being done intentionally, or accidentally, wisely or foolishly? The fact that when a non-Christian in America hears ‘Christian’ their first thought is anti-homosexual, that’s not a mistake. … Whatever you think about homosexuality, that shouldn’t be the first thing people think of when they think of Christians. Sadly, when the brand identity suggests Christians are judgmental, too often that’s accurate. That’s a consequence of our communication.” –Brian McLaren (see our interview)

Some people like to bad mouth marketing and pretend they’re above such a crass form of commercialization. But just as not deciding is a kind of decision, not marketing is a form of marketing (albeit a bad one).

The church has an image, whether we want to think about it or not. Right now that image sucks, more so than it probably should.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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