The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Joshua Cody's Posts:
Church Site Ads Poll Results
I haven’t seen many churches running advertisements on their sites, but I have seen plenty of churches scratching their head for a way to raise funds. And being an Internet ...
Ethnography and Marketing Myths
A couple stories that all of you church marketers should be sure to enjoy: Kem Meyer discusses ethnographers–what they do and why it matters. She describes ethnographers like this: “They’re investing ...
Brand Value Versus Brand Recognition
I got an e-mail from a friend with a quote in it, and then I realized Tony Morgan posted the same thing a few days ago. It’s a quote from ...
Church Marketing Lab: Countdown, Golfing, Magnets and More
This week in the Church Marketig Lab, we’ve seen some truly great pieces. If you aren’t involved over there, you’re really missing out. Both in the photo pool and on ...
Stop Using Media
The Collide magazine blog just began “an ongoing and open-ended series devoted to convincing you, the church leader, not to use media.” Scott McClellan quickly clarifies, “Yes, Collide exists to encourage ...
Scent Branding Poll Results
Some out there are suggesting that scent branding is the future of marketing. Others are suggesting those people are idiots. So we did the only thing left to do–turned it ...
Church on the Cheap
Times are tough. You need to go no further than the front page of your favorite news site to see that. So what’s a church to do? First things first, head ...
Times Tough? Get a Job.
The economy is down, but people still need a-savin’. And how will they hear without a church communications specialist (Romans 10:14, my translation)? That’s where we come in. In case ...
Church Marketing Lab: Christmas Comes Early
It’s about that time of year. You know, it comes in the beginning of October. Little red hats and elves start appearing on store shelves. That’s right, it’s the annual ...
Hard Times Poll Results
If you listen to the news and talk around the water cooler, you might just think the sky is falling. The current economic happenings certainly have an impact on your ...
Church Marketing Rocks
I pointed out something on Twitter recently, and I never could really put my finger on what aggravated me so much. And today I heard a radio ad for SportsCenter ...
The Bible Style Guide
Think Christian reported on English site Bite My Blog publishing the Bible Style Guide. Why does it matter to you, besides our contractual obligation to let you know of anything ...
Church Marketing Lab: Logos, Shirts and More
The Church Marketing Lab is now the proud home of nearly 2,500 members and over 6,000 pieces of work. Wow! What does that mean for you? That there’s a great ...
Your Church Smells
Endorphin branding. Does your church do it? Maybe I should tell you what it is first. Per Newsweek (reporting a P.R. e-mail), endorphin branding is “the use of scent as a ...
Mass Communication Poll Results
There are a thousand ways to communicate these days. Back when my parents’ grandparents’ grandparents’ parents’ were kids, there was only one: hitch up a wagon, get your machete and ...
