In last week’s #cmschat we talked on Blab about creating good quality church websites at Christmas. Christmas is a high visitor period for most churches. There is no better time to put your best foot forward and create a high quality experience that will help someone take a step and come along to one of your services (There is no transcript this week because we were on Blab for most of the chat.) Below is a summary of what we talked about.
1. Your Christmas Microsite Is the Front Porch to Your Church
More than ever your microsite is your church’s front porch. You will have so many visitors on this page. What do you want to say to them? How do you want them to feel?
2. Include Address & Service Times in a Prominent Location
Don’t assume they know what your address and service times are. Keep these key bite-size bits of information in one place.
3. Make It Shareable
Provide the appropriate links so that you can invite friends via email or social media.
4. Use Quality Graphics
There is nothing that says your church marketing sucks more than using poor design.
5. Be Mobile Friendly
Because your new amazing site is on social media feeds ensure it is viewable on mobile/small tablet devices. Think mobile first.
6. Get Your Head Up
You don’t need to reinvent the wheel—there are lots of good quality micro-sites that have already been done. Check out these examples I snaffled last Christmas.
7. Think Season, Not Just Services
Many traditions observe Advent and that is a great way to encourage people to come back to your church website to open new doors (we talked about creating a virtual good quality Advent calendar that your church could populate with your own content and design)
Apologies for the lack of transcript. Again because we used Blab (which was really good) I didn’t figure out how to save the video. See you all later this week #cmschat’ers!
More:
- Join the #cmschat on Twitter every Thursday at 9 p.m. ET.
- Our church marketing elves are making a list of Christmas ideas and checking it twice.
- For more practical Christmas help, check out God Rest Ye Stressed Communicators: Planning Christmas for Your Church.
