Church Marketing Sucks

Nothing frustrates visitors to a church website more than not being able to find the content or information they’re looking for.

If someone who is considering visiting a weekend service can’t find the information they’re looking for, they may not visit at all. If a member of your church can’t find the information they’re looking for, they may miss an event or an opportunity to do something that will help grow their relationship with God.

Nobody intentionally omits important content from their website. Either we don’t realize it’s important or we forget to add it. To help with this, here are…

12 Essential Content Items Every Church Should Have

1. Physical Address: Visitors can’t visit if they don’t know where your church gathers. The physical address where your church gathers should be in the header or footer of every page of your website. This is important for good search rankings too.
2. Phone Number: As much as we try, we can’t answer every question a visitor or member may have on the website. It’s important that your phone number is easy to find—next to your address in the header or footer of your website.
3. Email or Contact Form: Some people who have questions may prefer to ask electronically. Placing your email address in the header or footer of your website helps with this. However, if an email address is placed on a website without encoding it, spam bots may grab it and you may end up with lots of spam. Therefore, an alternate solution is to have a contact form on your website. If you go with a contact form, make sure it’s in your navigation menu.

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