Email marketing isn’t only for the most savvy or the megachurches. Churches of any size can capitalize on email and transform it into their strongest tool for communication. Most churches find themselves completely absent from sending any type of email or completely over-saturating their subscribers with too many emails.
In this episode of the Church Marketing Podcast we…
- Debunk email marketing myths.
- Address email marketing mistakes.
- Pick low hanging email marketing fruit.
- Build a checklist of tips you can implement right now to get your email working for you and generating response for every ministry in your church.
Chris
September 7, 2016
Hey Dave, great episode with great tips here, I know I’ll be changing a few things I’ve been doing :S One thing I wonder (both in a church context and in a wider business context) is it okay to not have the highest click rates? By that I mean, people’s time and attention are valuable and as you said in the episode they probably have more urgent or important emails in their inbox. In some cases maybe it’s okay to have a lower click through rate and to **not** try to grab their attention as it isn’t the most important email. Maybe that then helps when we do have important news as people don’t just tune their ears out (kind of like the boy who cries wolf). On the other hand, I know that if you are always boring, people will either tune everything out or unsubscribe. Love to know your thoughts on this.