Archive for 2011

Bridging the Communication Gap
July 22, 2011

Bridging the Communication Gap

Too many pastors lack the basic abilities to use modern communication tools. Too many tech savvy people lack the abilities and/or the freedom to create content.

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Office Hours: Tumblr vs. WordPress and Google+
July 20, 2011

Office Hours: Tumblr vs. WordPress and Google+

Our own Justin Wise has online office hours and takes your questions. This week he talks about Tumblr vs. WordPress and Google+.

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Fun with Brand Standards
July 18, 2011

Fun with Brand Standards

Ambert Rodriguez made a great video threatening bodily harm to anyone who didn't follow the church's brand standards. We talked with Ambert to go deeper on branding.

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Job & Freelance Board: Audio, Communication & Web
July 15, 2011

Job & Freelance Board: Audio, Communication & Web

New listings on our Job & Freelance Boards, including audio engineer, technical director, social media marketing manager and web specialist.

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Make it Functional: Making Sure Your Audience Can Understand Your Message
July 13, 2011

Make it Functional: Making Sure Your Audience Can Understand Your Message

The U.S. Department of Agriculture recently simplified the food pyramid, again. It's a good example of how cutting out the clutter and getting to the essentials can better get your ...

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The Power of the Question Mark
July 11, 2011

The Power of the Question Mark

The very first rule of social media that I put in place with the churches I work with: There should be more question marks than periods on your page.

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poll-results Article
July 8, 2011

Diversity Poll Results

A full third of churches are doing nothing to address diversity, but 43% have diversity in photos and materials, 37% have diverse worship and 30% have diversity in leadership.

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Eliminating False Assumptions
July 7, 2011

Eliminating False Assumptions

Todd Henry, author of The Accidental Creative, shows how our false assumptions can hold back our creativity. In the church, it's called the 'that's how we've always done it' excuse. ...

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The Accidental Creative: How To Be Brilliant at a Moment’s Notice
July 7, 2011

The Accidental Creative: How To Be Brilliant at a Moment’s Notice

The challenge of being creative on demand can be exhausting. Todd Henry's book can help church communicators manage their creativity and reengage with the greatest story ever told.

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Office Hours: Open-Source Websites & Social Metrics
July 6, 2011

Office Hours: Open-Source Websites & Social Metrics

Our own Justin Wise has online office hours and takes your questions. This week he talks about open-source websites and balancing information overload on social networks.

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Veneer: Getting Beneath the Surface
July 5, 2011

Veneer: Getting Beneath the Surface

We talk with Jason Locy and Timothy Willard, the authors of Veneer: Living Deeply in a Surface Society, about creativity, relevant church services and more.

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Church Marketing Lab: Dilemmas, Branding & Ideas
July 1, 2011

Church Marketing Lab: Dilemmas, Branding & Ideas

Discussions in the Church Marketing Lab currently include branding, logos, creativity, content management systems, iPad apps and more.

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poll-results Article
June 30, 2011

Church Artwork Poll

Nearly half of churches have incredible artists and love it. Results from our church artwork poll.

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5 Ways to Market Your Church Through a Fundraiser
June 29, 2011

5 Ways to Market Your Church Through a Fundraiser

Community fundraisers are by their very nature a church marketing tool, but you can go beyond the typical promotions to get more out of your fundraiser.

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Church Diversity: Sunday the Most Segregated Day of the Week
June 27, 2011

Church Diversity: Sunday the Most Segregated Day of the Week

Only 7.5% of American churches are racially diverse and the biggest problem is that we don't see that as a problem.

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