Our own Josh Cody spoke with the Fishers of Men blog (promoting a movie of the same name to be released in the fall of 2011) about church marketing.
When asked if marketing is essential to preaching the gospel, Josh responded with the Bible:
“How will they hear without a preacher?” This is Paul’s charge. “Go to the ends of the earth and make disciples.” This is Jesus’. I don’t see how we get around church marketing.
Check out the full interview.