Marketing Myths

June 18, 2009 by

Recently, Kem Meyer mentioned an article from Chief Marketer entitled 7 Marketing Myths CMOs (and Their Bosses) Gotta Stop Buying.

I think myth numbers five and six hit the closest to home for churches:

Myth #5 – “I don’t care what it takes, just get it done!”
Myth #6 – “We can’t spare a dime to invest in research.”

All too often, we get so connected with an idea (a song, a service type, a TV show, etc.) that we’ll stop at nothing to make it a reality. I think the church loses a lot of resources this way, and it’s a fine line we have to walk.

And how many times have churches overlooked the value of research? Polls, surveys and research take a back-seat because of their up-front cost, in spite of their long-term benefits.

Make sure to read the full article for even more myths.

Post By:

Joshua Cody

Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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2 Responses to “Marketing Myths”

  • Rick Wilson
    June 18, 2009

    This is REALLY excellent. I especially like myth number 6.
    For years I have tried to get churches and non-profits to accept the value of research. Many times the push back is framed in comments like “Well why should we believe what Arbitron says anyway.” How frustrating!
    Great research can take us past our assumptions and give us invaluable information that leads to success. As a former (Radio) AE who lived and died on ratings I know how brutal numbers can be. But it’s a reality that can’t be devalued and dismissed. Research is always worth the time and effort.

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  • Jesse Phillips
    June 19, 2009

    GREAT post, Joshua! Very true. Companies and churches should be analyzing what they’re doing, seeing if it’s biblical and if it’s producing committed disciples of Jesus, and then making changes as necessary if what they’re doing is not working.
    Unfortunately, I fear that much of what we’re doing is not working.

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