Recently, Kevin covered the trend of denominations running ad campaigns focusing on branding individuals as members of specific denominations. For example, “I am a Southern Baptist.” Or, “We are Episcopalians.” ...
When the folks in the Church Marketing Lab haven’t been getting together or helping Michael get ready for his presentation at the HOW Design Conference, they’ve been working hard and ...
A recent U.S. World News & Report article we already covered included a quote I’d glossed over. It comes from the director of communications for the Episcopal Church, Anne Rudig, ...
Having reviewed Dino Rizzo’s book Servolution, it’s clear that there are a number of lessons for church marketers that can be drawn from it’s pages. I just want to highlight ...
Dino Rizzo’s Servolution does two things:
First, it tells the story of Healing Place Church (HPC) in Louisiana, and how in 1993, armed with a $400 check, Rizzo and his wife ...
It’s not marketing news per se, but the Associated Press reported last week on a study looking at the differences in contemporary megachurches and their smaller Protestant counterparts (minichurches?). Anyone ...
Ed Young’s rant about cussing pastors got you guys all fired up. So we figured it was only appropriate to try and get our finger on the pulse of the ...
The Star Tribune recently offered a take on religious marketing, exploring whether or not religious groups are going overboard. The article has a token quote talking about consumerism and the ...
I got a call last week from a husband and wife team who are launching a new business going after people who own RVs/trailers. With boomer mobility on the rise, ...
This idea has been tossed around from time-to-time, just here on Church Marketing Sucks, so I’m sure it’s made the rounds outside of our little world. But churches doing good ...
Recently, Kem Meyer mentioned an article from Chief Marketer entitled 7 Marketing Myths CMOs (and Their Bosses) Gotta Stop Buying.
I think myth numbers five and six hit the closest to ...
Recently, Brad Abare asked you to pick one. Richard Reising had the same thing to say in different words in a post on Beyond Relevance. The article is a great ...
The various “I am/We are [fill in your denomination]” ad campaigns that we mentioned last week (Southern Baptist, Foursquare, Episcopal) got me thinking: Who cares?
I understand denominations needing to differentiate ...
We see anything and everything in the Church Marketing Lab. Whether your church is hosting a motorcycle ride, a summer-long series or a “bring your gun to church” event, you ...