Church Marketing Sucks

The Church Logo Scorecard

Jon Acuff at Stuff Christians Like has posted his guide to creating the holiest church logo possible. It’s very funny, as usual from him, and it’s particularly pertinent to church ...

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Re-branding Poll Results

Warning: bad news ahead. We are all about churches communicating clearly and effectively, in case you were unaware. One great way to do that is through a brand. It ties everything ...

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Methodists Go Fair Trade

It’s been awhile since we’ve heard a good example of churches clamoring towards social justice in their marketing efforts, but it looks like the United Methodists are headed that direction. With ...

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Paying Couples to Date

Here’s an interesting hook: Come to our church and get free dates with your spouse! That’s what Elevation Church did recently to promote a recent series and encourage husbands to “date ...

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The Illusion of Community, Part 1

This is part one in a series about the illusion of community. First up, let’s talk about how we’re doing at building community online. Not so well in my opinion. I ...

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Church Marketing Lab: Rules Slides, Series Graphics and More

We just welcomed a whole slew of new moderators to the Church Marketing Lab. What should you expect differently? More feedback, better feedback and an all-around improved Church Marketing Lab. ...

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Marketing Hope through Economic Trouble

The economy does not affect Jesus, and churches can grow even if the economy fails. Even if the economy as we know it fails tomorrow, God’s church will still ...

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Church Site Ads Poll Results

I haven’t seen many churches running advertisements on their sites, but I have seen plenty of churches scratching their head for a way to raise funds. And being an Internet ...

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Ethnography and Marketing Myths

A couple stories that all of you church marketers should be sure to enjoy: Kem Meyer discusses ethnographers–what they do and why it matters. She describes ethnographers like this: “They’re investing ...

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Brand Value Versus Brand Recognition

I got an e-mail from a friend with a quote in it, and then I realized Tony Morgan posted the same thing a few days ago. It’s a quote from ...

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Communicating To/With Next Generation

Adweek, one of the trade pubs for the advertising industry, had an opinion piece by Deborah Morrison in their September 29 issue. Morrison is a professor of advertising at the ...

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Church Marketing Lab: Countdown, Golfing, Magnets and More

This week in the Church Marketig Lab, we’ve seen some truly great pieces. If you aren’t involved over there, you’re really missing out. Both in the photo pool and on ...

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Overworked? Drained? Kill Five Birds With One Stone

At one point in the not-too-distant past, my part-time communications position (which is now full-time) got so un-part-time, that I started keeping track of my hours, determined to show my ...

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Stop Using Media

The Collide magazine blog just began “an ongoing and open-ended series devoted to convincing you, the church leader, not to use media.” Scott McClellan quickly clarifies, “Yes, Collide exists to encourage ...

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Scent Branding Poll Results

Some out there are suggesting that scent branding is the future of marketing. Others are suggesting those people are idiots. So we did the only thing left to do–turned it ...

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