Simply strategic guy Tony Morgan interviews marketing guru Seth Godin. Here’s a quick excerpt:
Nearly everyone who markets something suffers from the following conceit: other people do marketing, but my product is so amazing and magical and important that marketing isn’t necessary.
Nowhere is this idea easier to embrace than in a church. After all, marketing seems contrived or selfish or callous. If you really and truly believe that your faith is the one and only right faith, how dare you market!
But I don’t think the “one and only right faith” is accurate. No one is particularly chosen or blessed or better. A look at history makes that really clear. So you need to get over that if you’re going to grow.
So, yes, if you want to grow, you need to market.
Of course then Godin finishes with this, when Morgan asked him what insights church leaders could gain from his latest book, Small is the New Big: “I have no business at all telling church leaders much of anything. I hope they’ll find a nugget that resonates, especially if their goal is to spread kindness and openness. We need more of that.”
goteeman
October 4, 2006
Just dropped in to say I love your concept and angle. So much of what the church has become is so far from what Christ is about, and it’s become really irrelevant.
Keep it up, dude.
Jeff
Holy Cow!
October 8, 2006
I’m a big Godin fan…also don’t miss out his latest post:
“50 churchgoers switch to a new congregation because of a boring or uncaring leader for every one that leaves because she was offended by a new way of thinking.”