The L.A. Times has a column from Joel Stein about his experience attending The DaVinci Code with a pastor (registration required). Ken Baugh of Coast Hills Community Church in Aliso Viejo, Calif. had already appeared on the Today show when Stein approached him about seeing the movie:
When I found out he was considering giving congregants tickets and Starbucks gift cards so they could bring a non-church-going friend to discuss the film, I immediately thought: free nonfat venti chai.
It’s a funny read. Good stuff. (link via John Carney)