Granger Community Church Communications Director Kem Meyer shares eight ways to improve church communications with little or no budget:
- Have conversations. Lots of them.
- Create a style guide.
- Identify your specific audience.
- Document your communication values.
- Outline a strategy.
- Reduce emotional overload.
- Implement an official proofing team and process. (Have we convinced you of the need for proofing yet?)
- Assemble a group of consumer advocates (or secret shoppers).
Kem offers greater detail on each point, including links to complete entries for several points and a few handy downloads.
Matt's Studio
March 5, 2006
Church marketing on a tight budget
Church Marketing Sucks is a great resource for anyone involved in producing advertising material for their church. This recent post, takne from the blog of one of Granger Community Churches marketing guys, gives some good advice on how to make sure you…
Boy in the bands
March 11, 2006
Church marketing: no money, no excuse
Church Marketing Sucks points out a blog article by Kern Meyer (”Where do I start?“) that lists achievable, no- or low-cost marketing strategies for churches of any size.
I’m rather partial to the idea of a church style guide, but th…
slyypper
March 12, 2006
Perhaps it’s the late hour, but I’m finding the Granger CC site too white & brite for my taste.