Charging for Church

January 14, 2005 by

English cathedrals are reinstating admission charges to overcome lost donations since 9/11. While raising prices in an economic downturn is fairly typical, that doesn’t always mean it’s successful (eBay tried it this week).

The Daily Telegraph explores the history of cathedral admission prices, focusing on Frank Bennett who abolished the Chester cathedral’s sixpence admission price in the 1920s. In addition he reworked the way the cathedral operated and as a result voluntary donations brought in four times as much as the admission price did.

It seems grace is not only at the core of our faith, but it’s also an idea that can work in the business world (see Seth Godin’s Free Prize Inside).

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Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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