The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for November 2004
Our Very First Press Release
Today we sent our first press release to nearly 300 news and media contacts all around the country. We appreciate the many people who have linked to us and spread ...
Think Young(er)
In the December 2004 issue of Fast Company magazine, staff writer Ryan Underwood does a “Fast Talk” with Zean Nielsen, director of marketing for Bang & Olufsen America, the way-too-expensive ...
Google, Apple and the Church
According to Advertising Age, Google is looking for an ad agency in what would most likely be a multi-million dollar account. Google has never had an ad agency before, relying ...
The Pastor Can’t Do it Alone
Marketing guru Seth Godin (author of Purple Cow and Free Prize Inside) has released a previous book in a free PDF format for a limited time only: The Bootstrapper’s Bible. The ...
Lessons from U2
Anyone who reads my personal blog or has had contact with me in the past month probably knows that I’ve been obsessing about the release of How to Dismantle an ...
Carry-Out Christianity?
There’s a nice article on the PRWeb Newswire about a trend in casual sit-down restaurants (Chili’s, Outback Steakhouse, TGIFriday’s, etc.) to offer carry-out service that’s a more complete customer experience, ...
Confusion Costs
Siegel & Gale, a major research, branding and communications firm, recently published a “Perplexity Poll” (PDF) for its clients in the wireless telecommunications industry. In brief, what they found is ...
Spread the Word in the Real World
Church Marketing Sucks has always been a conversation and we encourage you to spread that conversation far and wide. To prompt that in the real world, we’ve got stacks and ...
Church Sucks Flyer
We got an e-mail the other day about a fun church marketing story. Ryan Haack is involved in planting a new church in Madison, Wisc., the Journey, which will open ...
Rev Magazine: A Little Misleading
I found in my stack of clippings a one page ditty in Rev magazine. The column-esque heading at the top left read “culture” and floating in the middle of the ...
Guest Blogger Andy Havens Joins the Conversation
We’d like to welcome marketing guru Andy Havens to the Church Marketing Sucks conversation. Andy will be joining us as guest blogger, sharing his thoughts and insights culled from 15 ...
What is Marketing?
Ask most people about marketing and they’ll talk about advertising. Why? Because advertising is the end result of a long marketing process and the only part that is actually observed ...
Church Membership Cards
I love hanging out with pastors. A week ago today I spent several hours with a local pastor here in southern California who planted a church four years ago in ...
Moving Furniture
“On Religion” columnist Terry Mattingly covers a baptizing bus tour put on by the Southern Baptists in an attempt to rack up one million baptisms between June 2005 and June ...
Branding Won’t Save You
Wired recently ran the article “The Decline of Branding”, which has interesting applications considering our recent discussions on church branding. Essentially, the article argues that branding as an insurance policy for ...
