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The Long Tail: Why the Future of Business is Selling Less of More
Monday, August 6th, 2007 by Kevin D. HendricksWired editor Chris Anderson champions the concept of the long tail in The Long Tail: Why the Future of Business is Selling Less of More–basically the digital age has ushered in a new economy of incredible choice. Shelf space is no longer limited to the top 1,000 titles, but the top million can easily be sold at a profit. And…
TagCrowd
Friday, May 18th, 2007 by Joshua CodyI received an e-mail today about a new web service called TagCrowd. Many of you know that Flickr and numerous other sites use tag clouds to generate frequent topics within metadata, especially in the web 2.0 world. Some of you have no idea what at least three of the words in the last sentence mean. That’s OK, too. The reason…
You Said It: Comment Roundup
Wednesday, May 2nd, 2007 by Joshua CodySometimes here at Church Marketing Sucks, you say something and we think, “Man, why didn’t we say that?” Sometimes it’s a great story of agreement. Sometimes it’s a sharp quip. Sometimes it’s a harsh rebuke. It’s most always more interesting than what was said originally. So here we are with a solid evidence that commenting is good. Enjoy some great…
They Didn’t Teach Marketing In Seminary
Tuesday, February 27th, 2007 by Kevin D. HendricksRev. Matthew Moretz laments that they didn’t teach him marketing in seminary, despite the fact that he does more print jobs than sermons. But considering the success of his Father Matthew Presents series on YouTube, I don’t think he has anything to worry about.…
Church Marketing Lessons from PETA
Tuesday, February 13th, 2007 by Kevin D. HendricksSo today I stumbled across this little pornographic video from PETA and blogged about it on my personal site. Don’t worry, I’m linking to my blog post and not the video, both to deny PETA the link love and to keep us one step removed from the controversy (if that means anything). The video features a woman proclaiming the great…
First Impressions: Presentation vs. Promotion
Thursday, January 25th, 2007 by Brenton BalvinA friend from church has been sporadically carrying on a conversation with me about first impressions. He knows that I am a big first impressions guy and he positions himself somewhat antagonistically as someone who cares more about what is happening in the hearts of the people at church than what happens in the parking lot or with the font…
Church Outreach & MySpace
Monday, October 2nd, 2006 by Joe SuhIn the real world, preaching to the choir is as effective in outreach as preaching to the choir. Community within church walls is great, but it makes for an easy excuse to avoid outreach outside the church building. The digital world is no different. 80% of church visitors come because they were personally invited by friends. Now we have a…
Church Growth: God Makes it Grow
Saturday, June 24th, 2006 by Kevin D. HendricksThis is part nine in a continuing series, Is Church Growth the Highway to Hell? One of the arguments I hear again and again against the whole idea of church growth is that it’s synthetic. It’s manufactured. It leaves God out of the equation and is a man-made process, and by definition doomed to failure (though said failure may not…
Church Marketing Lab Round Up #9
Friday, May 26th, 2006 by Kevin D. HendricksIt’s your turn. Step up and offer feedback and suggestions in the Church Marketing Lab. If you’re not sure how to start, check out our guidelines for helpful instructions. Where Jesus Is – a poster for a traveling youth choir’s musical.…
