The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
Copy Matters: Copy That Sucks
Here's a list of pet peeves from a professional writer. Avoid them and you can avoid having copy that sucks.
Copy Matters: Proofreading
Typos, spelling errors, grammatical mistakes, wonky style—it can all contribute to ruining otherwise good copy. You must proofread your copy.
Church Marketing Lab: Collaboration
Feedback and collaboration is crucial for designers. Get some and give some in the Church Marketing Lab.
Church Communication Hero: Steve Jobs
Steve Jobs had vision, confidence, imagination and drive. It's these qualities that make him an unlikely church communication hero.
Copy Matters: Style Guides
For the love of all things holy, be consistent. Every church needs a style guide and we've got some examples to get you started.
Copy Matters: Choosing the Right Words
Words are important. They have different implications and contexts and you need to be careful what you're communicating. We've got some tips tip help you out.
Engage Your Congregation with Visual Worship
We talk with TripleWide Media about communicating with visuals and engaging congregations.
Making Visitors Feel Welcome (But Not Too Welcome)
The dread-locked author, hippy and Jesus lover Anne Lamott gives churches advice about how to welcome visitors.
Copy Matters: Writing for Non-Writers
Not everyone is a writer, but sometimes you still have to write. We ask a non-writer to step up and share tips on how the non-writer can write.
Copy Matters: Writing for Social Media
Social media isn't just one more channel, it's an opportunity for connection, conversation and care. Here are some tips to improve your writing for social media.
Church Communication Hero: St. Francis of Assisi
There's a difference between what we say we believe and what we really believe. St. Francis of Assisi explored that difference and sought to reconcile the two.
Copy Matters: Writing for the Web
Standard tips for writing for the web and the true difference between web and print.
Church Marketing Lab: Feedback
Ken Blanchard once said that "feedback is the breakfast of champions." If that is true, we have many champions in the making over in the Church Marketing Lab.
Copy Matters: 10 Practical Writing Tips
A few simple tips from a professional writer to help you write better.
Office Hours: Church Branding & Social Media Stars
Our own Justin Wise has online office hours and takes your questions. This week he talks about church branding and becoming a social media superstar.
