The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
The Marketing Challenge of Limbo
Today, we heard the words “Marketing Challenge,” and immediately sprang into action. (It’s kind of like the bat symbol for us.) Then, as we read on, we found that we ...
Meet Joshua Cody, CFCC Intern
You may have noticed the name “Joshua Cody” showing up on a ton of entries lately. Just who is this guy? Glad you asked. He’s our intern and has been ...
Help Wanted: Good Videos
Last time we posted a help wanted ad, we were pretty much just making fun of someone. This time we’re serious. Seriously. Over in the Church Marketing Lab this week, ...
The Church Responds To Virginia Tech Tragedy
As Virginia Tech and all of America continue to mourn and grieve, the church has begun to respond. In instances like this where there is little physical and monetary relief ...
It Came From The Lab!
It’s about that time. Another week is winding up at the Church Marketing Lab, and we’re here to show you what’s been going on. A logo for a group that meets ...
Church For Men
Most of you have heard the debate that church doesn’t speak the language of men, that the church with its tears and emotion doesn’t cater to men. There have been ...
Updating Your Furniture
“The problem is not how to get new, innovative thoughts into your mind, but how to get old ones out. Every mind is a building filled with archaic furniture. Clean ...
Origins, Mosaic Leadership Experience
I realize it’s a little late to the game on this, but for anyone in the southern California area (or those with private planes), on May 1-3 in Pasadena, Calif., ...
How To Achieve 277% Growth
OK, so the title isn’t fully accurate. But it is how one church did it. Eastpoint Community Church in Middletown, Del. had an incredibly simple, strategic and successful marketing campaign, ...
Write a Church Tagline
We have a success story of sorts over in the discussion area of the Church Marketing Lab. User dorothea_holcomb posted a tagline her church was considering and she didn’t think ...
It Came From The Lab!
We’ve had a great week over at the Lab. Our members have been incredibly busy with tons of new material. Here’s a little bit of what’s been going on. Four Corners ...
Andy Crouch on Culture
Andy Crouch of The Christian Vision Project was recently interviewed on the Catalyst podcast. He made some interesting points which I’ll summarize for our loyal CMS readers. Essentially, Andy presents ...
Where’s the Church’s Ask a Ninja?
Online entertainment has been taking the world by storm. Homestar Runner. Ask a Ninja. lonelygirl15. ZeFrank. For the most part these were projects started by small groups of people with ...
WikiChurch
There’s been a little experiment going on over at the Swerve blog. They advertised a project to improve Wikipedia’s article on church planting. This was of particular interest to me. I’ve ...
Help Wanted: Good Editors
I couldn’t help but give everyone a good solid example of how little mistakes become big ones. The Dallas News Religion Blog reported on a press release blunder for a ...
