The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
A Visitor’s Perspective: A Visit from the Mystery Worshipper
This is part 8 of a 9-part series on attending church from a visitor’s perspective. You can read the original post to get a better understanding of David’s experience visiting ...
Church Marketing Lessons from a Women’s Homemaking Course
So Southwestern Baptist Theological Seminary is offering college-level coursework in homemaking–sewing, cooking, parenting. It’s part of a humanities degree with a concentration in homemaking, and it’s only for women. While jaws ...
A Visitor’s Perspective: One is the Loneliest Number
This is part 7 of a 9-part series on attending church from a visitor’s perspective. You can read the original post to get a better understanding of David’s experience visiting ...
Don’t Be Afraid to Advertise
The Delmarva Daily Times recently discussed church marketing and included our very own Brad Abare. You should check it out. The article discusses religious leaders choosing “new” ways to advertise. And ...
A Visitor’s Perspective: I Must Be in the Front Row!
This is part 6 of a 9-part series on attending church from a visitor’s perspective. You can read the original post to get a better understanding of David’s experience visiting ...
Church Marketing Moderation
A lot of times, we talk about (obviously) how church marketing sucks. What churches have done wrong, what they could do better, how they could go farther, or where they ...
Church Marketing Lab: Wonder, Family Life, and Kids’ Weekends
This week, we saw the first day of autumn. I checked the Church Marketing Lab for designs of foliage, football, and all fall colors, but I didn’t come up with ...
Free Catalyst Tickets
I realize it’s last minute, but our friends over at Aspire!One have two tickets to next week’s Catalyst conference that they’re giving away to the CFCC community. You’ll have to ...
A Visitor’s Perspective: Verbose Nomenclature
This is part 5 of a 9-part series on attending church from a visitor’s perspective. You can read the original post to get a better understanding of David’s experience visiting ...
Church Marketing Lab: Icons, Route 56 & More
We’re here again to let you know a little bit of what’s been going on in the Church Marketing Lab. Here’s a sample of some of the submissions we’ve seen ...
MinistryCOM 2007 Recap
I’m just getting back into the swing of things after a great time at the MinistryCOM conference in Nashville last week. I talk often about setting the bar as communicators, ...
What if Church was Fast, Fun & Friendly?
Brenton Balvin recently went to work for Target and noted that Target strives to be a ‘fast, fun and friendly place to work and shop’ and maybe churches need to ...
A Visitor’s Perspective: Watch your Language!
This is part 4 of a 9-part series on attending church from a visitor’s perspective. You can read the original post to get a better understanding of David’s experience visiting ...
A Visitor’s Perspective: The Welcoming Paradox
This is part 3 of a 9-part series on attending church from a visitor’s perspective. You can read the original post here to get a better understanding of David’s experience ...
The Art of the Critique
Sometimes there’s something that’s just so good in the Church Marketing Lab that it needs to migrate to our front page here. This is one of those occasions. User “wiseacre photo” ...
