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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Church Marketing Lab: Logos, Languages & Share the Love
November 9, 2007

Church Marketing Lab: Logos, Languages & Share the Love

After a week off from the Church Marketing Lab roundup last week, we’re back to your regularly scheduled design genius. Here’s some of what’s been going on in the Church ...

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Churches Can Learn From Dove
November 8, 2007

Churches Can Learn From Dove

Dove continues to blaze the authenticity trail with its latest campaign–this time from their UK office because of risqué imagery–called Onslaught (viewer discretion advised). This is the third in a series ...

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Fall Church Shopping
November 7, 2007

Fall Church Shopping

USA Today seems to feel that autumn is the perfect time to find a new church. I guess when we asked you what would make you leave your church, ...

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Death of a Podcast?
November 6, 2007

Death of a Podcast?

Tony Morgan, over at his blog, discussed the end of Yahoo! podcasts a while back. The service shut down, and it begs the question: Is podcast listenership in decline? He ...

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Lessons In Not Sucking, Communication In Print
November 5, 2007

Lessons In Not Sucking, Communication In Print

This is part two in a series on Lessons In Not Sucking. Today we discuss communication in print. This is all in the context of marketing so it’s important to ...

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Best and Worst Logo Redesigns
November 2, 2007

Best and Worst Logo Redesigns

Judging from the comments and questions we get in the Church Marketing Lab it seems like logos have to be one of the hardest challenges for church marketers. But have ...

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Lessons In Not Sucking: Communication Online
November 2, 2007

Lessons In Not Sucking: Communication Online

This is part one in a series on Lessons In Not Sucking. Today we discuss communication online. 1. Lower the draw bridgeWhether it be your web site, blog, My Space or ...

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Marketing Without Trying
November 1, 2007

Marketing Without Trying

Seth Godin offers us a simple and succinct lesson in marketing: Even when you don’t try, you’re telling a story. That’s why church marketing often sucks. We don’t want to admit we’re ...

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Marketing: What They Said
October 31, 2007

Marketing: What They Said

A couple good lists have been floating around, and we thought we’d point you in their direction. First, Monday Morning Insight references a Willow magazine list of 15 innovations the church ...

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Lessons In Not Sucking
October 30, 2007

Lessons In Not Sucking

This week begins a little series I’m doing that I’ve titled “Lessons In Not Sucking.” Much of the content has culminated and been cultivated over the years here at Church ...

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Interviews with Bloggers
October 29, 2007

Interviews with Bloggers

Apparently press coverage comes in spurts. Last week we were in How magazine, this week Church Marketing Sucks is featured in a series of blogger interviews from Issue Dynamics. You ...

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CMS in How Magazine
October 26, 2007

CMS in How Magazine

If you’re flipping through the December 2007 issue of How magazine you might see something familiar–this site. There’s a screenshot of Church Marketing Sucks on page 104 in an article ...

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Church Marketing Lab: Compassion, Revivals and More
October 26, 2007

Church Marketing Lab: Compassion, Revivals and More

As we near the 3,000 submissions mark in our Church Marketing Lab (it will probably come this week), we wanted to let you know what’s been going on lately. Here’s ...

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Willow Creek’s 30-Year Apology
October 25, 2007

Willow Creek’s 30-Year Apology

Christianity Today‘s blog, Out of Ur, posted last week about Willow Creek’s big apology as it relates to how Willow has been wrong in their approach to church for the ...

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You Said It: July, August, September, October Comment Roundup
October 24, 2007

You Said It: July, August, September, October Comment Roundup

I love comments. I don’t know how you guys feel about them, but they’re generally more insightful than whatever we wrote in the first place. To those of you who ...

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