The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
One Word Marketing
Recently, our own Brad Abare raised the question, “What word do you own?” on the Personality™ blog. He discusses a recent Advertising Age article (subscription required) exploring the importance of your ...
Obama Disses Church Marketing
All right, so it wasn’t that bad, and it’s probably a statement most of you would agree with, but here’s a quote from a Barack Obama speech (video or text), ...
Microsites, Through the Launch Lens
You’ve probably heard of it, seen it or even participated in it. Many churches launch microsites these days to go with new ventures. Some folks have never even considered a ...
How to Write Scannable Copy for the Web
I feel like I talk about how to write for the web all the time (and even wrote a long how-to back in August), but we could always use a ...
Jesus’ Ministry Marketing
If you have a free minute, you might want to check out what Kent Shaffer has to say over at Church Relevance. He’s currently on part three of a four ...
Church Marketing Lab: Drawing Board to Final Product
In the Church Marketing Lab, it makes us proud to see a project go from concept to completion. We get to watch the entire process and even have the chance ...
21 Factors to Consider Before a Redesign
If your church is thinking about a redesign (and who isn’t?), you might want to check out 21 factors to consider before a redesign. It’s exactly what it sounds like ...
Church Marketing Lessons From Haiti, Part 3
This is part three in a three-part series about church marketing lessons learned from my recent trip to Haiti. Preach the Word, Not the ProblemIn a post earlier this year, I ...
The NFL vs. Church
I guess tomorrow there’s some big game–the Super Bowl or something. They’re talking about it in the Church Marketing Lab and churches across the country are having parties–though perhaps warily. Last ...
Church Marketing Lab: New Web Sites and Beyond
The Church Marketing Lab is growing leaps and bounds–over 1,600 members and over 3,700 submissions now. And that’s not even counting all of the phenomenal discussion topics. If you just ...
Church Marketing Lessons From Haiti, Part 2
This is part two in a three-part series about church marketing lessons learned from my recent trip to Haiti. A Holistic Approach to Church Works WellAlthough commonplace in third-world countries, it ...
Church Marketing Lessons From Haiti, Part 1
I just recently returned from being in Haiti with my wife and family. It was a part of our alternate holiday plans as we continue to re-imagine what Christmas is ...
Lessons Learned: Being Banned From Church
The article “Banned from church” appeared on the front page of the “Weekend Journal” section of a recent Wall Street Journal. The piece is about churches that are reviving the ...
Twitter for Churches
The mini-blog application Twitter seems to be the new shiny tech toy of late (which means it’s already old news). So what is Twitter? Basically you send out 140-character to ...
CFCC MeetUps Anyone?
Are you a designer who likes to meet other awesome designers? Or maybe you’re an Average Joe with a voracious appetite for organizing large groups of people to meet together? ...
