The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
Best Practices for Internet Ministry: Part 2
In this series I am previewing some preliminary results of my research into the best practices for Internet ministry. In my first post in this series, I suggested that churches ...
Real World Easter Marketing
Here are a couple churches going out of their way to create buzz for Easter. Not everyone should do these things, but we always encourage thinking outside of the box. Easter ...
Church Marketing Lab: A Bright Idea
This week, we take a break from our regularly-scheduled Church Marketing Lab roundup. I couldn’t help but highlight a single entry this week — a poignant and humorous submission that ...
Catalyst Interviews Seth Godin
The kind folks over at Catalyst pointed us to their most recent podcast with Seth Godin, our favorite bald marketing guru extraordinaire. As always, Seth has some incredible insights, and ...
Still Time To Win HOW Ticket
If you haven’t entered to win the ticket to the HOW Design Conference this May 18-21, you still have a chance you’re out of luck–the drawing is now closed. We’re ...
Churches as a Media Platform
Veggie Tales founder Phil Vischer has been blogging about his big dreams for his new company, Jellyfish (if you’re not familiar with Vischer’s departure from Big Idea, you should read ...
Best Practices for Internet Ministry: Part 1
For the past year I have been conducting a research project on what makes a successful Internet ministry (see the specifics here). The goal of the research is to ...
When Church Marketing Sucks
Any church marketers out there looking for a job involving a healthy dose of damage control? Check out these couple of churches. Trinity United Church of Christ. Barack Obama’s church is ...
HOW Church Marketing Sucks
How does church marketing suck? Well, we count the ways on this blog nearly every day. But one way church marketing can suck a little less is by learning from ...
Surveying Church
Have you ever done a church survey? We talked about them long ago, but if you still haven’t jumped on the bandwagon, I wanted to give another little plug. It’s ...
Erwin McManus Touches (Lightly) on Church Marketing
Erwin McManus has his thoughts about why churches are in decline. And it’s not bad design, bad web sites or poor use of technology. “My primary assessment would be because ...
Job Lab Roundup
The Job Lab and Freelance Lab are still going strong in 2008. It’s been two months since January; remember that time you resolved to find a new job? Well, don’t ...
Forget Marketing, Christian Living Sucks
A recent report from Christian pollsters the Barna Group, summed up in the book UnChristian: What a New Generation Really Thinks about Christianity … and Why It Matters by David ...
Evangelism as an Ad Model: Part Two
Last time, we discussed Advertising Age’s review of Brands of Faith, and we looked at the problems that arise when churches over market and under deliver. But there’s a second ...
Evangelism as an Ad Model
I’ll admit, I’m walking in to this conversation a bit late. Advertising Age recently ran a piece called When Evangelism is the Ad Model. It’s actually a book review, so ...
