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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Church Marketing Sucks at HOW, Save the Date
December 3, 2008

Church Marketing Sucks at HOW, Save the Date

Many of you out there in the design world recognize the name HOW Design. For those of you that don’t know the name, they focus on design, creativity and business, ...

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Protesting the Church
December 2, 2008

Protesting the Church

A couple weeks ago more than 1,000 people marched in front of Rick Warren’s Saddleback Church to protest his support of Proposition 8, the California ballot initiative that banned gay ...

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Dear Collide, Thank You
December 1, 2008

Dear Collide, Thank You

Collide Magazine was kind enough to include us in the category of “Best Ministry Blog” for 2008 in their Reader’s Choice Awards. We’re flattered to be listed alongside folks like ...

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Texting to Keep Members
November 28, 2008

Texting to Keep Members

Target Marketing Magazine recently published a case study called Retaining the Flock. They take a look at the way one church is making their church more sticky–text messaging. Their pastor ...

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Church ‘Walls’ with Graffiti
November 25, 2008

Church ‘Walls’ with Graffiti

I received an e-mail the other day from someone—I’ll call him Dave—who is struggling with the idea of using social media sites like Facebook for their church community. He was ...

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Getting Generous With Your Offering
November 24, 2008

Getting Generous With Your Offering

Waterfront Church has a unique model of marketing themselves as a generous church. They are giving away 100% of what they receive in their offerings to local charities. …members do ...

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Church Marketing Around the Web
November 21, 2008

Church Marketing Around the Web

Here are some of the stories from the past week that have caught our eye but not quite made it all the way to becoming posts, just in case you ...

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Marketing to the Last Generation
November 21, 2008

Marketing to the Last Generation

You’ve probably been to some church event with “next” in the title. Whether it’s “the leadership filter for what’s next in the church” or “the mega super definitive conference for ...

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Why Do You Do What You Do?
November 20, 2008

Why Do You Do What You Do?

I see too many people in ministry, whether it’s a pastor, media director or office assistant who would have a difficult time telling you why they do what they do. ...

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Trojan Horses, Purple Cows and Broken Windows: An Ode to Mark Batterson
November 19, 2008

Trojan Horses, Purple Cows and Broken Windows: An Ode to Mark Batterson

“The greatest message deserves the greatest marketing.” That’s a quote that Mark Batterson repeats again and again, and he lives by it. But that’s not all he has to say about ...

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Tony Morgan Thinks Churches Should Stop Marketing
November 18, 2008

Tony Morgan Thinks Churches Should Stop Marketing

Tony Morgan, chief strategic officer at NewSpring Church in Anderson, S.C., co-author of the Simply Strategic Series, former pastor at Granger Community Church and author of the soon-to-be-released Killing Cockroaches ...

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Denominational Marketing Campaigns
November 17, 2008

Denominational Marketing Campaigns

Across the nation, denominations are finding themselves in financial and ethical trouble. As they look to maintain a centralized model of connecting individuals with local churches, they face problems ranging ...

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Church Marketing Lab: Annual Reports and Quarterly Newsletters
November 14, 2008

Church Marketing Lab: Annual Reports and Quarterly Newsletters

It’s not only flashy postcards, sermon slides and intro videos that can be submitted to the Church Marketing Lab. Even something as mundane as an annual church report needs good ...

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A Church Marketing Podcast
November 13, 2008

A Church Marketing Podcast

If you’re the podcasting type, you might want to check out a new podcast that’s starting off by hitting on church marketing. It’s essentially just two friends who don’t agree on ...

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Thinking About Churches
November 12, 2008

Thinking About Churches

Overheard on a local college campus: Person 1: Are churches really non-profits? Person 2: They aren’t taxed, I’m pretty sure they are. Person 1: Hmm… I guess I don’t ever really think about ...

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