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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Build Awareness or Meet the Need
June 22, 2009

Build Awareness or Meet the Need

I got a call last week from a husband and wife team who are launching a new business going after people who own RVs/trailers. With boomer mobility on the rise, ...

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A Church You Can Call Home
June 19, 2009

A Church You Can Call Home

This idea has been tossed around from time-to-time, just here on Church Marketing Sucks, so I’m sure it’s made the rounds outside of our little world. But churches doing good ...

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Marketing Myths
June 18, 2009

Marketing Myths

Recently, Kem Meyer mentioned an article from Chief Marketer entitled 7 Marketing Myths CMOs (and Their Bosses) Gotta Stop Buying. I think myth numbers five and six hit the closest to ...

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Finding Your Focus
June 16, 2009

Finding Your Focus

Recently, Brad Abare asked you to pick one. Richard Reising had the same thing to say in different words in a post on Beyond Relevance. The article is a great ...

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I am a Christian
June 15, 2009

I am a Christian

The various “I am/We are [fill in your denomination]” ad campaigns that we mentioned last week (Southern Baptist, Foursquare, Episcopal) got me thinking: Who cares? I understand denominations needing to differentiate ...

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Church Marketing Lab: Logos, Motorcycles and More
June 12, 2009

Church Marketing Lab: Logos, Motorcycles and More

We see anything and everything in the Church Marketing Lab. Whether your church is hosting a motorcycle ride, a summer-long series or a “bring your gun to church” event, you ...

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You Can’t Advertise Problems Away: Ad Campaigns of the Mainline Denominations
June 11, 2009

You Can’t Advertise Problems Away: Ad Campaigns of the Mainline Denominations

U.S. News & World Report covers the shrinking mainline denominations and their desperate attempts to re-brand. It’s pretty much the same story we’ve heard for a while now, but a ...

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Pick One
June 10, 2009

Pick One

You can’t be the urban church and the rural church.You can’t be the men-friendly church and the women-friendly church.You can’t be the advocate and the antagonist.You can’t be the funny ...

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Bring Your Gun to Church Day
June 9, 2009

Bring Your Gun to Church Day

Pastor Ken Pagano of New Bethel Church in Louisville, Ky., is encouraging members to bring their handguns to church for an “Open Carry Celebration” Sunday. The event will include patriotic ...

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How Technology Can Help Your Church
June 8, 2009

How Technology Can Help Your Church

I’m a fan of cool technology. I like Twitter. I watch Lost on my laptop. I don’t have a landline. Seeing the church take advantage of new technologies to spread ...

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Is Christmas Dreams a Church Marketing Nightmare?
June 4, 2009

Is Christmas Dreams a Church Marketing Nightmare?

It looks like Covenant Community Church is up to some big business in Christmas, Fla. They want to open Christmas Dreams, a Santa-themed park for terminally ill children and their ...

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Ed Young: The Cussing Pastor
June 3, 2009

Ed Young: The Cussing Pastor

Fellowship Church’s Ed Young sparked a conversation about pastors using profanity in this video. Before you get completely shocked, his definition of profanity is pretty broad, including words like “crap,” ...

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Lessons from Stale Lake
June 3, 2009

Lessons from Stale Lake

This video created by Eagle Brook Church in Minnesota watches like a laundry list of church communication screw-ups. The video, entitled A Visit to Stale Lake, positions itself to poke fun ...

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Blogging Church Members on Your Site
June 1, 2009

Blogging Church Members on Your Site

North Haven Church has a blog called Fresh Blog, focusing on daily insights from the Bible and a quick prayer you could offer up to God. This is a really neat ...

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Church Marketing Lab: This One’s for the Dads
May 29, 2009

Church Marketing Lab: This One’s for the Dads

It’s been a couple of weeks since we’ve clued you in on what’s been going on in the Church Marketing Lab, so we thought we’d give you a special Father’s ...

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