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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Church Marketing Gurus
November 30, 2009

Church Marketing Gurus

Recently we mentioned that our own Brad Abare and CFCC board member Phil Cooke were appearing on a livestream from Conversant Life. You can now watch the archived video online: Check ...

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How Pastors Should Deal with Reporters
November 24, 2009

How Pastors Should Deal with Reporters

Larry Kroon is pastor of Wasilla Bible Church in Wasilla, Alaska. If that sounds vaguely familiar, it’s the home church of former Alaskan governor and vice presidential candidate Sarah Palin. ...

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Joshua Blankenship on Copying
November 19, 2009

Joshua Blankenship on Copying

If you’re not familiar with Joshua Blankenship, he’s the web guru behind the scenes at NewSpring Church in Anderson, S.C. A couple times recently, he’s tackled the difficult question of churches, ...

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Live Interview with Church Marketing Gurus
November 18, 2009

Live Interview with Church Marketing Gurus

Tune in tomorrow, Nov. 19 at 1:00 p.m. ET (10:00 a.m. PT), as Conversant Life does a live interview with Phil Cooke and Brad Abare. They’ll be talking church marketing ...

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The Internet Is Not Your Delivery Boy
November 17, 2009

The Internet Is Not Your Delivery Boy

The Internet is more than a delivery method. As I was reading a report on the meeting of the European bishops and reps from Facebook, Google, YouTube and Wikipedia, one of ...

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Church Marketing Plan
November 16, 2009

Church Marketing Plan

The United Methodist Church has put together an online tutorial to help churches create a marketing plan. It’s a seriously-involved, 5-step effort that includes homework with PDF downloads, action steps ...

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Other Churches Suck: How Not to Market Your Church
November 12, 2009

Other Churches Suck: How Not to Market Your Church

We’ve covered plenty of churches who are trying to be edgy, stay relevant and communicate in a way that’s never been done before. Satan hates [insert church here] The 30-day sex challenge Che ...

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Communication You Can Believe In
November 10, 2009

Communication You Can Believe In

If you’re like me, it’s often easy to be more focused on communicating the hope of what’s next than it is to heed the need for accurate communication about what’s ...

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Deadly Viper & Racism in Marketing
November 9, 2009

Deadly Viper & Racism in Marketing

Nothing says controversy like an Internet fight over racism in marketing and design. If you weren’t familiar with last week’s blow-by-blow, Asian author and professor Soong-Chan Rah called out racism ...

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Church Marketing Lab: Message Series, Winter Retreats & More
November 6, 2009

Church Marketing Lab: Message Series, Winter Retreats & More

As Christmas approaches, the Church Marketing Lab is heating up. One of the busiest times of the year means lots of mailers, web sites and more as churches plan for ...

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Familiar Story
November 5, 2009

Familiar Story

The Covent Garden district in London traces its roots back to Roman times. For most of its history, Covent Garden has been a cultural center including shopping, dining and the ...

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Church Logos: The Good, The Bad & The Ugly
November 4, 2009

Church Logos: The Good, The Bad & The Ugly

COLLIDE magazine covers church logos and has a boat-load of good advice. We already mentioned it on Twitter, but it seemed worth the extra attention. Some of the advice is ...

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Vision Correction
November 2, 2009

Vision Correction

On August 30, 2009, 79-year-old Jud McKinney was driving a white pickup truck along a rural road in Winterset, Iowa. Riding a bike on the same road was 54-year-old Mark ...

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Cultivate & Story: Church Communication in Chicagoland
October 30, 2009

Cultivate & Story: Church Communication in Chicagoland

As the autumnal march of church conferences continues, this was a big week with Cultivate and Story in the Chicago area. Both conferences had different approaches–Cultivate was no frills, community-based ...

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The Branding Process: Start to Finish
October 26, 2009

The Branding Process: Start to Finish

Designer Von Glitschka recently shared his experience doing a branding/identity project for Northwest Church in Shoreline, Wash. He shares the many iterations the design went through as well as some ...

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