The Branding Process: Start to Finish

October 26, 2009 by

Northwest Church LogoDesigner Von Glitschka recently shared his experience doing a branding/identity project for Northwest Church in Shoreline, Wash. He shares the many iterations the design went through as well as some insight into the final product. Don’t forget to check out the video.

This is a fabulous glimpse into the creative process. Designers can learn a lot of insider tips and process, and non-designers can get a feel for what really goes into a logo project. You get out what you put into it, and that definitely shows in this case. This was originally shared in the Church Marketing Lab, another reminder that it pays to check out that creative community.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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6 Responses to “The Branding Process: Start to Finish”

  • Steve
    October 26, 2009

    Great post! I like the openess in the whole process.
    We need more insights into the creative process! And also from the ‘clients’ perspective too would be great. What did they think?

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  • @39blogger
    May 26, 2011

    Churches are just waking up to the need of branding. It is so vitally important to have good branding. Even more important than having nice bathrooms. We all know how important those are.

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  • Andrew
    March 12, 2012

    Nice use of Neutra Text, man!

    Mars Hill

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  • Mash Bonigala
    April 12, 2013

    Nice post! I can absolutely understand the pitfalls of creating logos and branding for this sector. I have had many rewarding experiences and some that not much so!

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Brand & Identity, Graphic Design