The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Think Ahead’ Category
Leveraging Small Groups for Church Marketing
You don’t need me to tell you we live in a world inundated with marketing. You can’t go to remote China without seeing stickers for Coke or Pepsi peppered around ...
Church Marketing Plan
The United Methodist Church has put together an online tutorial to help churches create a marketing plan. It’s a seriously-involved, 5-step effort that includes homework with PDF downloads, action steps ...
Vision Correction
On August 30, 2009, 79-year-old Jud McKinney was driving a white pickup truck along a rural road in Winterset, Iowa. Riding a bike on the same road was 54-year-old Mark ...
Church Coaches & Reviewing the Pay-for-a-Mentor Model
Have you noticed what could be the latest trend in the church world? Coaching. Seems like all the big names have been drafted, including Kem Meyer, Tony Morgan, Greg Surratt ...
The Future of Church
Today I stumbled across a Collide magazine article from last month that pondered the future of the church in 2034. It’s a lengthy piece that imagines what church may be ...
Church Communications Strategy Coaching Network
Communications Director Kem Meyer is launching a new coaching network this fall for those involved in church communication. That could be a pastor, a creative or anyone else involved in ...
Religions are Changing
CNN reports on a new survey by the Pew Forum on Religion and Public Life about the way people change their faith. These changes can be within a single religion ...
2009’s Marketing Trends that Matter to Your Church
The always-insightful Kem Meyer recently discussed nine marketing trends for 2009 (originally at Adverblog). She framed them in the context of churches and how these nine issues create a perfect ...
Marketing to the Last Generation
You’ve probably been to some church event with “next” in the title. Whether it’s “the leadership filter for what’s next in the church” or “the mega super definitive conference for ...
Planning Lessons From South Park
When someone from my team e-mailed me this South Park clip, I knew this would both incite and resonate with so many well-intentioned church leaders. The 37-second clip is a ...
Innovation of Ideas
I don’t know about you, but oftentimes when I think of innovation, my mind immediately jumps to products or services. Things like the telephone, the assembly line, solar panels, airplanes ...
5 Church Marketing Mistakes
Tony Morgan just posted 5 marketing mistakes that churches make. Here’s his list: Promoting your church instead of generating a response. Making a promise you can’t keep. Trying to be all things to ...
Lessons In Not Sucking: Building an Ideation Team
This is part five in a series on Lessons In Not Sucking. Today we discuss building ideation teams. I love working with teams that are passionate about the subject at ...
100 Ways To Kill A Concept
Michael Iva writes an interesting PDF on the death of an idea. I don’t think it will change your life dramatically, but I do think it’s worth a quick read. ...
Church Growth Series Wrap Up
I’ve wanted to talk about numbers and church growth for a long time, and this month we finally dove into it with this series. I said at the beginning that ...
