The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Philosophy’ Category
The Most Innovative Churches
Part 1 in a series on Innovative Churches Outreach magazine recently released a list of America’s most innovative churches. Outreach magazine and Simply Strategic guy Tony Morgan came up with the ...
Salt-Seasoning for a Full House
When our success at communicating is measured against the contemporary, creative, and controversial, we’re missing it. Like a dieter eating Milk Duds on a treadmill, we must not forget why ...
Beautiful Basics
Everybody’s been talking about the amazing new iPhone this past week. As you can imagine, it holds a few lessons for the church. But first comes 37signals’ prediction for the iPhone, ...
Irrelevant Social Clubs: Martin Luther King Jr. on the Church
This coming Monday in the United States, we will celebrate Martin Luther King Jr. Day. It’s a federal holiday and, as of the year 2000, every state recognizes it. Established ...
Seth Godin on Church Marketing
Simply strategic guy Tony Morgan interviews marketing guru Seth Godin. Here’s a quick excerpt: Nearly everyone who markets something suffers from the following conceit: other people do marketing, but my product ...
Most Important 9-Word Sentence in Marketing History
How’s that for a teaser? Scott Aughtmon offers this 9-word doozie from elite copywriter Gary Bencivenga and applies it to the church.…
Church Marketing Philosophy & Free Gas
Another church is giving away free gas. This time it’s the Crossing Community Church in Chandler, Ariz. The church isn’t shy about marketing, even including a section on their web ...
The Church & Money: Plasma TV or Feed the Poor?
It’s an age old debate—where to spend the church’s money. Is our money better suited going to the poor or to a new website? The AIDS crisis or a coffee ...
Authentic Not Slick
Mike Sares, pastor and founder of Scum of the Earth church in Denver–a church full of mohawks, piercings and the kind of alternative crowd not usually sighted in church–nicely summed ...
Church Advertising is a Waste of Time
Here’s a confession: I’m not a fan of big churches, and by “big churches” I mean weekly attendance over 20. I think that churches should meet in homes and that ...
Why We Do This
I always love those reminders from God that help me get perspective on why in the world I’m busy about his business in the first place. Today’s reminder came from ...
Experience Church, Stripped Down
I am often asked by pastors how far is too far. From big screens and big hair to modern worship and candlelight services, there are so many ways to do, ...
What’s Working in Churches
Jordon Cooper has an intersting blog entry about wanting to rediscover stories. He’s tired of talking about what’s wrong with the church and wants to hear more stories of what’s ...
Aslan vs. Hobbes: A Marketing Comparison
Christianity Today has an interesting article comparing the marketing of two cats: Aslan the lion from The Chronicles of Narnia: The Lion, the Witch and the Wardrobe and Hobbes the ...
This Sermon Brought To You By Narnia
The much-hyped Chronicles of Narnia: The Lion, the Witch and the Wardrobe opens in theaters today and for every bit of Narnia marketing you come across it seems you’ll also ...
