The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Philosophy’ Category
Marketing Myths
Recently, Kem Meyer mentioned an article from Chief Marketer entitled 7 Marketing Myths CMOs (and Their Bosses) Gotta Stop Buying. I think myth numbers five and six hit the closest to ...
Homeless Marriage, Church Marketing and Simplicity
Somewhere along the way down this road of the church in America, we picked up some buzzwords. Then, those buzzwords picked up some baggage. Things started one way, but they ...
Church Copycats
Recently, I came across Godwitter.com via the xpirimental blog. My palms became sweaty, my heart sped up, my stomach twisted and my mind went back to the service formerly known ...
Advertising Age Explores Church Marketing
The fundamental principles of church marketing have been explored here exhaustively. But it’s always good to keep getting back to the basics and exploring the building blocks of church marketing. ...
The Failure of Church Marketing
In a recent article published on wrecked.org, Jonathan Foster takes some shorts at church marketing. The article is entitled The Failure of Church Marketing, and he goes through a fairly ...
Marketing the Church or Your Church?
Marketing guru Seth Godin has an interesting post (as usual) about whether you should be marketing for your category in general or for your specific product over the competition: Confusion sets ...
This Isn’t What I Ordered
I love a menu with lots of pictures, I’m much more apt to order what looks good than what sounds good. I’m a visual guy, that’s just how I’m ...
Mark Batterson on Church Growth
The lion-wrestling, wild goose-chasing, Church Marketing Sucks-supporting Mark Batterson had some insightful comments to add to our recent discussion on church growth. He talked about outcomes vs inputs in a recent ...
Seth Godin Asks: Is Marketing Evil
Marketing guru Seth Godin asks the question “Is Marketing Evil?” in one of his latest posts. Seth starts by saying that marketing, done well (aka that doesn’t suck), will: 1. Tell ...
Dallas Willard on Church Growth
In a post last week we tried to generate some thinking and discussion on church growth. Ryan Guard offered this nugget from Dallas Willard’s The Divine Conspiracy: “We may not soon ...
Lights Out
Three years ago this month, I wrote a post about experiencing church, stripped down. I included the hypothetical scenario of lights going out to suggest that what we as the ...
Are All Healthy Churches Growing?
So earlier this week Tony Morgan got all a twitter about a quick little post from the Out of Ur blog that poked fun at megachurches: “Is this helpful to the ...
Seth Says Marketing Should Come Before Product
I completely disagree with the wise sage Mr. Seth Godin in his recent post that asks, “Which comes first, the product or the marketing?” Seth says “…it’s pretty clear that the ...
Jesus is Not a Brand: The Good
This is part two of a two-part post discussing the recent Christianity Today article Jesus is Not a Brand, by Tyler Wigg Stevenson, the author of Brand Jesus: Christianity in ...
Jesus is Not a Brand: The Bad
This is part one of a two-part post discussing the recent Christianity Today article Jesus is Not a Brand, by Tyler Wigg Stevenson, the author of Brand Christianity. We mentioned ...
