The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘First Impressions & Beyond’ Category
Dealing With Your Church’s Bad Drivers
We’ve talked before about rep’in your church with pride. But sometimes, the people in your church didn’t even do anything that bad. Other people are just too doggone picky. Take this ...
Trojan Horses, Purple Cows and Broken Windows: An Ode to Mark Batterson
“The greatest message deserves the greatest marketing.” That’s a quote that Mark Batterson repeats again and again, and he lives by it. But that’s not all he has to say about ...
Making Churches Safe
If you do something as simple as watch the news for a few minutes, you’ll see that this world isn’t 100% safe. Watch for a few weeks, and you’ll probably see ...
The Power of Story: Compassion Bloggers
Last February we talked about the Compassion International blogger trip to Uganda. This week they’re doing it again, taking eight bloggers and a photographer to the Dominican Republic to see ...
What Churches Can Learn from Election Marketing
Nearly two years of election mania comes to a climax today. Get out and vote and celebrate the end of election year marketing (or start prepping for 2012). This has ...
The Mystery Worshipper Phenomenon
Mystery shoppers for churches seem to be the latest rage. There was the recent Wall Street Journal article, we mentioned it last week, the Tennessean covered it Sunday and Anne ...
The Illusion of Community, Part 2
This is part two in a series about the illusion of community. Part one was about online community networks. Today, let’s talk about how we’re doing at building community in ...
And We Wonder Why We’re Hated
Havens Corners Church in Blacklick, Ohio (just outside of Columbus) is getting a little flack for their sign out front. Borrowing from Katy Perry’s hit song “I Kissed A Girl,” ...
Why I’ve Run From Churches
Let me start by saying that I have been planted in my current church for over 10 years. I deeply believe in the value of staying in the church that ...
Rep’in Your Church With Pride
Here’s a little story for you. The other day, I was in my local FedEx-Kinko’s, where I spend a lot of time. Bruce was helping me ship some packages, and then ...
Church and High Gas Prices
Here’s a thought: Maybe more folks will be in town over the summer for church because of the spike in gas prices. At least that’s what the Minneapolis Star Tribune is ...
Little Tweaks, Big Gains
Tiny adjustments can make a big difference. Sometimes if you just slow down a little bit, you’ll see big gains: American Airlines is saving $4 million by having their planes taxi ...
Lessons Learned: Being Banned From Church
The article “Banned from church” appeared on the front page of the “Weekend Journal” section of a recent Wall Street Journal. The piece is about churches that are reviving the ...
Seth Godin on Church Marketing
Scott Magdalein had the opportunity to ask blog marketing god Seth Godin three questions. Two of them were about church marketing. Although the questions and answers are somewhat basic and ...
(Not) Celebrating MLK Day
This is an open question to local churches everywhere, specifically predominantly-white congregations: Where were the MLK Day celebrations? Firsthand, I heard of none*. A news search led me to the celebration ...
