Brett Borders, Author at Church Marketing Sucks Church Marketing Sucks

Brett Borders

Brett Borders has worked as a creative in the advertising industry for nearly 20 years—13 of them as a freelance copywriter/creative director. Brett is a longtime Pacific Northwest resident and currently attends Sisters Community Church in Sisters, Ore., where donates as much time as he can helping to brand groups like redring.org, reacthaiti.com, outwardprojects.com and others.

Brett Borders's Posts:

May 17, 2010

Jesus as a Product

by Brett Borders

If you’re offended by the idea of Jesus as a product, it’s because you already know him. For those who don’t know Jesus, he is just another product.

Follow the Leader: More Jesus, Less Personality Pastor

by Brett Borders

Every church’s brand has a face. And that face belongs to its head pastor. Yes, other components help define the brand: its logo, its graphic standards, its facility, its style ...