The church bulletin is perhaps the most ubiquitous form of church marketing. Some people hate it and want to kill it. Most of us just live with it.
Whether you want to digitize it or just make it better, we’ve got 40 tips to help you make the most of your church bulletin. Many of them link to other resources with more helpful insights.
- What’s the point: The very first thing you need to do is decide the purpose of your bulletin. Is it for informing visitors, taking sermon notes, sharing announcements, giving song lyrics or liturgy, or something else? Different churches use their bulletins for different things for different reasons. Before you can improve anything, you need to know the reason why you’re doing it.
- What’s the priority: For a lot of churches, the bulletin is primarily a guide to worship. But sometimes it morphs into a conveyer of announcements. If your bulletin is still meant to be a guide to the worship service, give those elements priority. If those ‘how the service works’ questions have moved to slides or other systems, then you can shift the priority.
- What’s the process: Have a process and a deadline for material to ensure you get enough time to properly create your bulletin.
- Limit the inserts: Your church bulletin shouldn’t feel like a prank peanut can, exploding inserts and announcements all over guests.
- Essentials only: Simplify your bulletin by giving only the essential information. It shouldn’t be a magazine listing the entire contents of your website. Less is more.
See the rest of the bulletin tips:
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For more help with bulletins, check out our Courageous Storytellers membership site for specific resources for bulletins. We’ve got samples, templates, how to do digital bulletins, process help, and webinars with experts. Join today to get full access.
