When Bulletins Explode All Over Visitors

When Bulletins Explode All Over Visitors

December 4, 2014 by

UnwelcomeYour church bulletin shouldn’t feel like a prank peanut can, exploding inserts and announcements all over guests. That’s a good way to scare away visitors and doesn’t serve the ministries all those inserts are trying to help. Jonathan Malm makes that point in Unwelcome: 50 Ways Churches Drive Away First-Time Visitors, and he elaborates in this quick video:

Your church bulletin shouldn’t feel like a prank peanut can, exploding inserts and announcements all over guests.
  • “So often the bulletin and our stage announcements can become the dumping ground for every bit of information we give our church.”
  • “What if we chose the four or five things we did really well and advertised those?”
  • “There’s nothing wrong with having 5,000 ministries, but usually those ministries don’t apply to everyone.”

Just because it’s Christmas doesn’t mean you need to over-stuff your bulletin. That will scare people away. Welcome people with simple communication that doesn’t overwhelm them. It’s a service to your visitors and a service to your ministries.

More:

Unwelcome Now Available

Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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