Every Thursday Bob Goff quits something. We wrote a book about it: Is Your Church Ready to Quit? 166 Ways to Be a Quitter. You can get a free preview, buy it now or enjoy this sample:
#109: Quit sending crappy emails.
Use a real email service. (Repeat after me: “BCC is not for me.”) Pay attention to the stats. Craft your subject lines. Send content that’s actually important. Learn how to do email marketing.
This is important—you could be breaking the law (or worse, hurting your credibility).
You can get more straight-up honesty like that when you buy the whole book: Is Your Church Ready to Quit? 166 Ways to Be a Quitter.
Simple Email Wins
So many churches struggle with email. The old pros will chuckle and tell you stories about pastors sending emails to multiple BCC lists. Those stories are real. And churches are still doing it.
A lot of us have figured out MailChimp or AWeber long ago and this is no-brainer stuff. But for too many churches this is still a real problem.
The good news is we can fix it.
- Learn the basics of email newsletters for beginners.
- Check out practical email tips, including who it should come from and what subject lines work.
- Consider how to improve your email writing.
Email doesn’t have to be complicated. Switch to an email service and set up some basic standards to vastly improve your church’s approach to email (and make it legal).
More:
- Is Your Church Ready to Quit? is a cheap little book that offers real value for churches. Buy it now for only $2.99.
- Get a free preview with the full table of contents, introduction and sample chapters.
- Read more chapters and commentary.
- Learn more about Bob Goff, who inspired this book and quits something every week.
- Check out 30 Things Our Churches Should Quit, an introductory series that inspired this book.
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