This video created by Eagle Brook Church in Minnesota watches like a laundry list of church communication screw-ups.
The video, entitled A Visit to Stale Lake, positions itself to poke fun at churches using stale communication tactics–think flannel boards and 80s sound effects. But it doesn’t stop there. If your church uses only mainstream Christian worship music, has a worship leader with too-styled hair, looks to “go green” or has an Apple-fixation, then you’re going to get roasted as well.
All in all, it’s a great way to remind the church to stop being obsessed with cool and start communicating the gospel clearly.
b/
June 3, 2009
it seems ironic to me.
It appears as though one of the latest “cool” things to do is to spend huge amounts of time making a video that makes fun of only doing “cool”/”trendy” things.
Rick Wilson
June 3, 2009
One of the biggest mistakes we can make is to equate “cool and trendy” with the massive culture shift going on on sites like Twitter and Facebook. The web is now a multi-dimensional, integrated marketing level playing field that can empower those who have been marginalized. We have for too long marginalized ourselves – that’s got to stop!
b/
June 3, 2009
Hey Rick, you want to expound on that further?
Mike
June 4, 2009
Josh, thanks for the shout out.