Getting To the Point

January 20, 2009 by

There are two things I’m very fond of when it comes to good communication:

1. That the communicator has a point, and
2. That the communicator makes that point in a timely manner.

When these two things come together, it’s amazing what can happen.

Consider this Christmas appeal from the Los Angeles Catholic Worker, in their newspaper, appropriately titled the Catholic Agitator.

Special Christmas Appeal Issue
Our bank account is depleted

Christmas Appeal


Dear Friends,

We have no money. Our bank account is depleted by rising food costs and longer food lines, and we need your help.

But we know that you, too, are at the end of your economic rope because our nation’s collective wealth has been squandered on financial bailouts and foreign wars. Like you, we pray that sanity might soon prevail.

In the meantime, the poor are still with us.

How many times have you received a letter or heard a speech that you had no idea what was being said?

The next time you go to write a letter or make a speech, remember to bring your point. And get to that point in an appropriate matter of time.

Your audience will thank you, and they just may be inclined to respond to what it is you’re wanting them to do.

Post By:

Brad Abare

Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it.
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